"Radical change often comes about in trying to solve a simple problem. Our original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, they inadvertently reinvented the running shoe."
"Our design ethos owes as much to surfing, skiing and cycling as running and the patented elements they incorporated into the original shoe - AKA the HOKA difference — influence every shoe we build."
Jean-Luc Diard & Nicolas Mermoud
HOKA ONE ONE® Co-Founders