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Adidas Men's Supernova

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These men's running shoes balance support, breathability and energy return in an award-winning design twice voted Runner's World Editor's Choice. Made for natural running, they feature energy-returning boost and a premium-fit mesh upper. A Continental Rubber outsole provides a sturdy grip in all weather conditions.

  • Shoe category: Neutral
  • Ideal use: Road running
  • Engineered mesh
  • Supportive fit through a breathable, engineered lightweight textile
  • Fitcounter -supportive heel construction designed to enable the free motion of the achilles tendon
  • Ultra responsive comfort and cushining combined with unmatched longevity in every climate
  • Stores and unleashes energy every time the foot hits the ground
  • Stretchwed adapts to every runner's foot strike by unleashing the full potential of BOOST to provide a smoother and more flexible ride.
Product Code: L1114014

ABOUT ADIDAS

 

Adidas is driven by a desire to help athletes perform better, play better and feel better. Their products break records, set trends and make history. Every day. All over the world.

 

But it’s not all about faster shoes and fashion statements. Just as there is more to a shoe than padding and foam; Adidas is more than the sum of its products.

 

At the heart of the company is an extraordinary passion for the sporting lifestyle, carried by the dedicated men and women who work for it. And so, for Adidas, shaping the sporting goods industry sustainably is more than a job; it’s an impulse.

 

A sports industry giant, Adidas employs more than 60, 000 people worldwide, producing more than 840 million product units each year. But the brand grew from humble beginnings - and the cramped kitchen of WW1 veteran Adolf ‘Adi’ Dassler.

 

Dassler began making running shoes from his base in Herzogenaurach, Germany, in 1919. In July of 1924 he went into partnership with his brother Rudolf. The pair opened a factory and the business began to grow.

 

In 1936 Adi drove from Bavaria to Berlin ahead of the Olympics with a suite case full of spikes, and persuaded US sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens’ haul of four gold medals cemented the good reputation of Dassler’s shoes amongst elite sportsmen – one that still holds true to this day. 

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