If you are looking for a shoe that is lightweight and eager to race, then the Adizero Boston is the one for you. It incorporates Adidas Boost technology, a responsive midsole that doesn’t only cushion whilst you run, but also harvests the energy you put into each footfall and gives it back to you. Their TORSION SYSTEM between the heel and forefoot will provide a more stable ride and with Continental Rubber outsoles you can expect to have excellent grip in all weather conditions.
- Shoe category: Neutral
- Ideal use: Road running/Track running
- Boost Midsole for maximum energy return
- Engineered mesh in forefoot is a lightweight, breathable second skin providing a supportive, comfortable fit
- TORSION® SYSTEM between the heel and forefoot for a stable ride
- Continental™ Rubber outsole for extraordinary grip in wet and dry conditions
Adidas is driven by a desire to help athletes perform better, play better and feel better. Their products break records, set trends and make history. Every day. All over the world.
But it’s not all about faster shoes and fashion statements. Just as there is more to a shoe than padding and foam; Adidas is more than the sum of its products.
At the heart of the company is an extraordinary passion for the sporting lifestyle, carried by the dedicated men and women who work for it. And so, for Adidas, shaping the sporting goods industry sustainably is more than a job; it’s an impulse.
A sports industry giant, Adidas employs more than 60, 000 people worldwide, producing more than 840 million product units each year. But the brand grew from humble beginnings - and the cramped kitchen of WW1 veteran Adolf ‘Adi’ Dassler.
Dassler began making running shoes from his base in Herzogenaurach, Germany, in 1919. In July of 1924 he went into partnership with his brother Rudolf. The pair opened a factory and the business began to grow.
In 1936 Adi drove from Bavaria to Berlin ahead of the Olympics with a suite case full of spikes, and persuaded US sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens’ haul of four gold medals cemented the good reputation of Dassler’s shoes amongst elite sportsmen – one that still holds true to this day.
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