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Adidas Mens Supernova

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Online exclusive
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Push yourself further with the Supernova. Featuring boost™ technology from Adidas, this is the running shoe that gives back. The innovative boost™ midsole returns the force from each foot strike, propelling you forwards. It is their most responsive cushioning yet and with the more energy you put in, the more it will give back to you.

Featuring a mesh upper the Supernova has plenty of ventilation to keep you cool, and a heel that hugs and guides your foot for ultimate comfort.

  • Shoe Category: Neutral
  • Ideal Use: Road Running
  • Boost™ is their most responsive cushioning ever: The more energy you give, the more you get
  • Engineered mesh upper is a lightweight, breathable second skin providing a supportive, comfortable fit
  • TORSION® SYSTEM between the heel and forefoot for a stable ride; Optimised forefoot construction for a roomier toe
  • Seamless lightweight TPU quarter panels for support with every step; FITCOUNTER moulded heel counter provides a natural fit that allows optimal movement of the Achilles
  • STRETCHWEB rubber outsole flexes underfoot for an energised ride; Continental™ Rubber outsole for extraordinary grip in wet and dry conditions
Product Code: L1114072

Adidas is driven by a desire to help athletes perform better, play better and feel better. Their products break records, set trends and make history. Every day. All over the world.

 

But it’s not all about faster shoes and fashion statements. Just as there is more to a shoe than padding and foam; Adidas is more than the sum of its products.

 

At the heart of the company is an extraordinary passion for the sporting lifestyle, carried by the dedicated men and women who work for it. And so, for Adidas, shaping the sporting goods industry sustainably is more than a job; it’s an impulse.

 

A sports industry giant, Adidas employs more than 60, 000 people worldwide, producing more than 840 million product units each year. But the brand grew from humble beginnings - and the cramped kitchen of WW1 veteran Adolf ‘Adi’ Dassler.

 

Dassler began making running shoes from his base in Herzogenaurach, Germany, in 1919. In July of 1924 he went into partnership with his brother Rudolf. The pair opened a factory and the business began to grow.

 

In 1936 Adi drove from Bavaria to Berlin ahead of the Olympics with a suite case full of spikes, and persuaded US sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens’ haul of four gold medals cemented the good reputation of Dassler’s shoes amongst elite sportsmen – one that still holds true to this day. 

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