This is one of Adidas premium trainers that will suit those that moderately over pronate and also like to feel a prominent arch support. This particular shoe offers a full Adiprene cushioning as well as ortholite comfort foam insoles to give that instant feel good factor and adapt to your foot shape. The outsole of this shoe is composed of Continental rubber which grips to provide extra stability and traction. The external heel counter provides a stronger support which enables you to have extra stability and a smoother transition through to midfoot phase. Adidas have also used their trademark Formotion technology which cleverly adapts to the ground as you strike to take away initial shock..
- Shoe category:
- 354g Aprox
- Ideal uses:
- Road running
Adidas is driven by a desire to help athletes perform better, play better and feel better. Their products break records, set trends and make history. Every day. All over the world.
But it’s not all about faster shoes and fashion statements. Just as there is more to a shoe than padding and foam; Adidas is more than the sum of its products.
At the heart of the company is an extraordinary passion for the sporting lifestyle, carried by the dedicated men and women who work for it. And so, for Adidas, shaping the sporting goods industry sustainably is more than a job; it’s an impulse.
A sports industry giant, Adidas employs more than 60, 000 people worldwide, producing more than 840 million product units each year. But the brand grew from humble beginnings - and the cramped kitchen of WW1 veteran Adolf ‘Adi’ Dassler.
Dassler began making running shoes from his base in Herzogenaurach, Germany, in 1919. In July of 1924 he went into partnership with his brother Rudolf. The pair opened a factory and the business began to grow.
In 1936 Adi drove from Bavaria to Berlin ahead of the Olympics with a suite case full of spikes, and persuaded US sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens’ haul of four gold medals cemented the good reputation of Dassler’s shoes amongst elite sportsmen – one that still holds true to this day.
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