Keep your pace, laced into the women's Supernova Sequence 7. The most recent running shoe in a legendary series, this Supernova features an energy-returning boost midsole for a powerful stride that doesn't feel overly cushioned. Built in breathable air mesh with supportive synthetic overlays, the Sequence 7 is one of the most stable running shoes on the market. It all rides on a Continental Rubber outsole for excellent grip on wet, slippery roads.
- boost's energy-returning properties keep every step charged with an endless supply of light, fast energy
- Air mesh upper for maximum breathability; Open mesh tongue
- Synthetic overlays for added support
- Breathable mesh lining
- ContinentalRubber for optimal grip in wet conditions
- Approx. weight: 260 grams
Adidas is driven by a desire to help athletes perform better, play better and feel better. Their products break records, set trends and make history. Every day. All over the world.
But it’s not all about faster shoes and fashion statements. Just as there is more to a shoe than padding and foam; Adidas is more than the sum of its products.
At the heart of the company is an extraordinary passion for the sporting lifestyle, carried by the dedicated men and women who work for it. And so, for Adidas, shaping the sporting goods industry sustainably is more than a job; it’s an impulse.
A sports industry giant, Adidas employs more than 60, 000 people worldwide, producing more than 840 million product units each year. But the brand grew from humble beginnings - and the cramped kitchen of WW1 veteran Adolf ‘Adi’ Dassler.
Dassler began making running shoes from his base in Herzogenaurach, Germany, in 1919. In July of 1924 he went into partnership with his brother Rudolf. The pair opened a factory and the business began to grow.
In 1936 Adi drove from Bavaria to Berlin ahead of the Olympics with a suite case full of spikes, and persuaded US sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens’ haul of four gold medals cemented the good reputation of Dassler’s shoes amongst elite sportsmen – one that still holds true to this day.