The Men's Gel-Hyper 33 is the perfect shoe for dedicated runners as it offers protection, flexibility, comfort and support in a more natural, stripped-back shoe. The shoe is based around the revolutionary Propulsion Trussticâ„¢ which mimics the plantar fascia in the arch of your foot, harnessing your footâ€™s energy to propel you forward. Designed to work with your foot, the shoe enhances natural motion at every point in your stride. A lower, more flexible midsole gives you a more natural road feel and running experience while the GELâ„¢ Cushioning System, Personal Heel Fit and durable sole ensure that your foot stays protected, without adding any unnecessary weight to the shoe.
- Shoe Category
- Natural Barefoot Running
- Ideal Use
- Barefoot Running
- 300 g
ASICS is an acronym of the Latin phrase ‘Anima Sana In Corpore Sano, meaning ‘A Sound Mind In A Sound body’. And staying true to this philosophy, every ASICS product is made to enable professional and everyday athletes alike to push the boundaries of their physical capabilities.
Innovative from the very start, ASICS’ first pair of shoes, produced in 1949, featured a unique recessed sole design, which mimicked the action of an octopus’ suction cup. They were targeted at Japan’s up-and-coming basketball scene and, despite some notable successes of ASICS athletes in the 1950s and 60s, it wasn’t until the 1970s that the company established itself in the athletics world as a go-to manufacturer of running shoes.
Not content to rest on its laurels, ASICS opened the Research Institute of Sports Science in Kobe, Japan, and has since helped to advance technology in sports shoes and apparel industry wide through studying and analysing the movements of the human body and testing all kinds of weird and wonderful materials.
Today, ASICS is one of the world’s best known makers of performance shoes and apparel and the true runner’s choice, whether at professional sporting events, the Olympics or on a casual run in the park.