Each stride is effortless in these running shorts for men. A regular fit and 7-inch in seam create a comfortable fit while the mesh fabric brief offers support, and the secure laminated media pocket holds your long run essentials and smaller items. ASICS quick drying fabric offers exceptional breathability and comfort to keep you cool and comfortable as you rack up the kilometers and hit your personal best. The new design body mapped 360° reflectivity LITE-Show features strategically placed reflective detail on the jacket that not only makes you stand out, it allows your whole body to be recognised as a person when paired with other items in the LITE-Show range.
An integrated draw cord provides adjustability and reflective bar detailing on the back leg, and reflective ASICS spiral logo detail provide 360° visibility when your runs take you past sunset.
ASICS is an acronym of the Latin phrase ‘Anima Sana In Corpore Sano, meaning ‘A Sound Mind In A Sound body’. And staying true to this philosophy, every ASICS product is made to enable professional and everyday athletes alike to push the boundaries of their physical capabilities.
Innovative from the very start, ASICS’ first pair of shoes, produced in 1949, featured a unique recessed sole design, which mimicked the action of an octopus’ suction cup. They were targeted at Japan’s up-and-coming basketball scene and, despite some notable successes of ASICS athletes in the 1950s and 60s, it wasn’t until the 1970s that the company established itself in the athletics world as a go-to manufacturer of running shoes.
Not content to rest on its laurels, ASICS opened the Research Institute of Sports Science in Kobe, Japan, and has since helped to advance technology in sports shoes and apparel industry wide through studying and analysing the movements of the human body and testing all kinds of weird and wonderful materials.
Today, ASICS is one of the world’s best known makers of performance shoes and apparel and the true runner’s choice, whether at professional sporting events, the Olympics or on a casual run in the park.
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