Taking a cue from the intricate workings of the bare foot, the Nike Free Run+ 2 Running Shoe is designed to maximise the foot's natural range of motion while providing protection and cushioning for a smooth ride.
After learning that Stanford athletes had been training barefoot on the university's golfcourse, three of Nike's most innovative and creative employees set out to develop a shoe thatfelt natural and weightless, just like bare feet. In 2002, they examined a group of men andwomen with pressure-measuring insoles taped to their feet, using high-speed cameras tocapture images of each foot in motion.
The team spent eight years studying the biomechanics of shoeless running. The results yieldeda profound understanding of the foot's natural landing angle, pressure and toe position,allowing Nike designers to build an unconventional and flexible running shoe from the insideout.
- Shoe Category
- Ideal Use
- Barefoot/Road Running
- 7.05 oz
When superstar track and field coach Bill Bowerman met talented middle-distance runner Phil Knight, an unlikely partnership was formed.
Bowerman was looking for lighter, more durable running shoes for his Oregon University Runners, and Knight was searching for a way to make a living without having to give up athletics all together. The two put their heads together and came up with a shoe that featured outsoles modelled on a waffle iron – unconventional, but somehow it worked.
Bowerman and Knight named their new venture Nike, after the Greek goddess of victory, and began selling their shoes from out the boot of a car. From these humble beginnings, the company has grown into a sports industry market leader, and its distinctive ‘swoosh’ logo is arguably the most recognisable brand logo on the planet.
Despite this success, Nike’s mission statement remains the unchanged: To bring inspiration and innovation to every athlete in the world. Because if you have a body, you’re an athlete.