Nike's search for a softer, springier, lighter and more durable foam led to a breakthrough in cushioning.
SOFTER & MORE ENERGY RETURN
11% softer than the Nike LunarEpic Low Flyknit, the new Nike Epic React also manages to be 10% bouncier.
Nike Epic React is 5% lighter than the LunarEpic Low Flyknit 2—making it one of the lightest incredibly-cushioned shoes you can buy.
Nike put the React shoes through their paces, wearing them in for 500 miles before handing them over to the testers. When asked how many miles they thought the shoes had been through already, the highest number quotes was 100. The lowest was 0, and the average guess was around 15 miles.
The best innovations come from listening to the voice of the athlete. When Nike asked athletes what could be improved in cushioning, their answer was simple: everything. Nike chemists spent three years testing new materials and design methods. After 400 combinations, they finally landed on Nike React.
Powered by heat map data from the Nike Sports Research Lab, designers determined exactly how much Nike
React was needed and where. Using computational design — mathematical formulas to create a fluid geometry — designers shaped the sole, matching athlete data to amplify performance.
To shape the proprietary foam into footwear, Nike designers looked again to the athletes —how they move, in which direction, and with how much speed and force.
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When superstar track and field coach Bill Bowerman met talented middle-distance runner Phil Knight, an unlikely partnership was formed.
Bowerman was looking for lighter, more durable running shoes for his Oregon University Runners, and Knight was searching for a way to make a living without having to give up athletics all together. The two put their heads together and came up with a shoe that featured outsoles modelled on a waffle iron – unconventional, but somehow it worked.
Bowerman and Knight named their new venture Nike, after the Greek goddess of victory, and began selling their shoes from out the boot of a car. From these humble beginnings, the company has grown into a sports industry market leader, and its distinctive ‘swoosh’ logo is arguably the most recognisable brand logo on the planet.
Despite this success, Nike’s mission statement remains the unchanged: To bring inspiration and innovation to every athlete in the world. Because if you have a body, you’re an athlete.
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