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Nike SportWatch GPS

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Online exclusive
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Available at Canary Wharf, SpitalFields, Victoria & Southwark Bridge

Nike+ SportWatch GPS powered by TomTom uses GPS technology to capture every step of your run. Runners can then upload their run data to the Nikeplus.com website, where new mapping features allow them to see where they ran and find great new routes, track their goals, receive coaching tips, challenge their friends and share their progress through Facebook and Twitter.

GPS by TomTom + Shoe Sensor: GPS functions in tandem with the Nike+ Sensor to optimize seamless data tracking during runs (e.g. when running through an urban canyon, where GPS connection may not be available).

Tap Interface: Users simply tap the display to activate the backlight and to mark laps during their run.

Direct Connect: USB contacts are molded into the watch strap allowing the user to plug the watch directly into a USB port to upload run data and recharge the battery.

Run Reminders: Users get automatic reminders from the watch when a run has not been logged in the past five days.

Nikeplus.com: Run data is saved to Nikeplus.com where runners can map their runs, find new routes, track their goals, receive coaching tips, challenge their friends, share their progress through Facebook and Twitter and more.

When superstar track and field coach Bill Bowerman met talented middle-distance runner Phil Knight, an unlikely partnership was formed.

 

Bowerman was looking for lighter, more durable running shoes for his Oregon University Runners, and Knight was searching for a way to make a living without having to give up athletics all together. The two put their heads together and came up with a shoe that featured outsoles modelled on a waffle iron – unconventional, but somehow it worked.

 

Bowerman and Knight named their new venture Nike, after the Greek goddess of victory, and began selling their shoes from out the boot of a car. From these humble beginnings, the company has grown into a sports industry market leader, and its distinctive ‘swoosh’ logo is arguably the most recognisable brand logo on the planet.

 

Despite this success, Nike’s mission statement remains the unchanged: To bring inspiration and innovation to every athlete in the world. Because if you have a body, you’re an athlete. 

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