The Nike Free 1.0 Cross Bionic is a high intensity training shoes all about versatility. The female athlete does many different motions when exercising jumps, squats, pushes and pulls, each training day is different.
Nike introduces a pair of revolutionary footwear shoe designed to promote the balance, stability and flexibility mandated by High Intensity Training: The Nike Free 1.0 Cross Bionic.
Nike have found that stability starts with the feet. You are balanced when in a natural stance, and this information helped develop the Nike Free 1.0 Cross Bionic. The first Free 1.0 in Nike history brings Free to unchartered territory with its zero millimeter offset (the difference in height between the heel and forefoot). This gives the female athlete the most barefoot-like feel of any Nike Free, helping her remain balanced, stable and flexible.
The shoe's ultra-lightweight upper is complemented by Nike dynamic Flywire technology, which wraps up from underneath the foot and integrates with the laces to provide an adaptive and stable fit. This minimizes movement inside the shoe during such activities as twist box jumps. The more anatomically shaped heel and forefoot enable natural motion for multi-directional movement
When superstar track and field coach Bill Bowerman met talented middle-distance runner Phil Knight, an unlikely partnership was formed.
Bowerman was looking for lighter, more durable running shoes for his Oregon University Runners, and Knight was searching for a way to make a living without having to give up athletics all together. The two put their heads together and came up with a shoe that featured outsoles modelled on a waffle iron – unconventional, but somehow it worked.
Bowerman and Knight named their new venture Nike, after the Greek goddess of victory, and began selling their shoes from out the boot of a car. From these humble beginnings, the company has grown into a sports industry market leader, and its distinctive ‘swoosh’ logo is arguably the most recognisable brand logo on the planet.
Despite this success, Nike’s mission statement remains the unchanged: To bring inspiration and innovation to every athlete in the world. Because if you have a body, you’re an athlete.
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