ABOUT ADIDAS
But it’s not all about faster shoes and fashion statements. Just as there is more to a shoe than padding and foam; adidas is more than the sum of its products.
At the heart of the company is an extraordinary passion for the sporting lifestyle, carried by the dedicated men and women who work for it. And so, for adidas, shaping the sporting goods industry sustainably is more than a job; it’s an impulse.
A sports industry giant, adidas employs more than 60, 000 people worldwide, producing more than 840 million product units each year. But the brand grew from humble beginnings - and the cramped kitchen of WW1 veteran Adolf ‘Adi’ Dassler.
Dassler began making running shoes from his base in Herzogenaurach, Germany, in 1919. In July of 1924, he went into partnership with his brother Rudolf. The pair opened a factory and the business began to grow.
In 1936 Adi drove from Bavaria to Berlin ahead of the Olympics with a suitcase full of spikes and persuaded US sprinter Jesse Owens to use them, the first sponsorship for an African American. Owens’ haul of four gold medals cemented the good reputation of Dassler’s shoes amongst elite sportsmen – one that still holds true to this day.
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RUN FOR THE OCEAN
The pinnacle harmonisation of weight, cushioning, and responsiveness, the new Ultraboost will power up your run, making all the difference when you're chasing down your latest running challenge. And whilst adidas' Ultraboost technology helps you unlock that best-run-ever feeling for your feet, their Run For The Oceans campaign is aiming to turn the tide on plastic in our oceans.
Working with Parley, download the adidas' app and between 28th May - 8th June, and for every 1 km you run adidas will remove the equivalent weight of 10 plastic bottles from beaches, islands and coastal communities. Get laced up, and together let's take a stand for our oceans.
ADIDAS
