Mizuno Brand Page: Two person running in the countryside


Mizuno is a sporting equipment manufacturer established in Japan in 1906. Mizuno began producing running shoes in the 1970s and in 1998 introduced its famous Wave Technology with the Wave Rider 1. The brand’s latest breakthrough comes in the form of Mizuno Enerzy, a midsole material offering unprecedented levels of softness and energy return.

Every one of the 114 years since its foundation, Mizuno has taken special pride and pleasure in being able to innovate and provide sports equipment of the highest quality. Each technological advancement strives to create unique sporting equipment and apparel that helps all athletes be the best athlete they can be no matter the sport or the conditions. 

Mizuno believes that each and every person is guided by the ideal of true sportsmanship. It’s the company’s philosophy which states its mission of "contributing to society through the advancement of sporting goods and the promotion of sports."



Step into comfort and style with the latest selection of Mizuno trainers and shoes. Mizuno is renowned for crafting high-performance footwear utilising innovative technologies and premium materials. The new Wave Inspire utilises Mizuno's signature Wave plate in the midsole to provide unmatched shock absorption and a smooth ride. Meanwhile, the Wave Rebellion Pro is built for speed with a lightweight seamless upper and responsive foam that keeps energy return high with each stride. Beyond performance benefits, Mizuno trainers also sport modern aesthetics from tasteful colourways to sleek silhouettes.


Delving deeper into our collection, you'll discover even more of Mizuno's acclaimed technologies that set their footwear apart. The Wave Sky utilises Mizuno Enerzy foam that adapts to your foot for sublime cushioning and responsiveness through your entire run. For trails and uneven terrain, the Wave Mujin optimises grip and stability with rugged XTA outsoles and U4icX midsoles that maintain lightweight comfort. Additionally, several models feature Mizuno's Dynamotion Fit design that mimics your foot's natural flex points for optimal flexibility and support in motion.


No matter your activity, Mizuno shoes empower you to move and perform at your best. Beyond sports-centric models, we also offer stylish selections perfect for everyday wear. With free shipping and returns, shop our wide selection of Mizuno trainers and find the ideal pair to elevate your performance and style. Discover the intersection of technology and craftsmanship with Mizuno.


Whether you're a seasoned runner looking to shave seconds off your personal best or simply seeking sharp lifestyle sneakers, Mizuno has a trainer to match your needs. Browse our wide range of models for both men and women to find your perfect fit. Mizuno is dedicated to helping you reach your athletic potential in total comfort.

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