Recycle your old running shoes and get £20 voucher off a shiny new pair.

Our Recycle My Run promotion is returning to Runners Need from 4th February until 25th March 2021. Due to store closures during local and national lockdowns this season’s Recycle My Run will be slightly different to still give you the chance to do some good with your old running shoes and receive £20 off a shiny new pair for your efforts.  

(Please note that this promotion is not valid in conjunction with a Vitality Insurance discount).



This is how it works: 


• If your local Runners Need store is closed, recycle your old (probably smelly) running shoes in one of our recycling partner Soex’s 11,000 national recycling stations* ensuring that your shoes will continue to be recycled to the high standards as they would be if done through our stores.


• Simply take a photo of you and your old shoes as you're recycling them at a SOEX recycling station.


• Email our team your photo at


• Our team will send you back your unique voucher for £20 off a new full priced pair of running shoes which you can use on or in-store when open.  T’s & C’s apply**.


Tag us on Instagram @runnersneed also with your photos for a chance to be featured on our feed.

If our stores are re-opened before 25th March 2021 then you will be able to recycle your running shoes in our recycle bins in your local Runners Need store to receive your £20 voucher.



*Soex recycling stations can be found at 11,000 venues across the country in council car parks and recycling venues as well as exclusive station with Waitrose, Tesco and Booths supermarkets.  Look out for their distinctive recycling bins as you can see in the images below:

Step 1.

We’re proud to be working with SOEX to give your old running shoes a new life and keep them out of landfill. When you bring your shoes to store to be recycled, we send them to SOEX who inspect them and sort them into categories based on the condition they’re in. The best-quality shoes are then sent around the world to be reused, while others are repackaged and sent to secondhand markets in 90 different countries.

Step 2.

The shoes that aren’t sent for re-use are broken down into raw materials: a process which begins by shredding them into tiny pieces. A variety of techniques are then used to separate out the different categories of raw materials.

Step 3.

The running shoes have now been separated into five categories of raw materials - rubber, leather, fluff, metal and foam – and can be recycled for a variety of new purposes.

For more information about the Soex visit:

Follow the story:

@RunnersNeed #RecycleMyRun

Terms and Conditions – **Terms and Conditions – donations at designated SOEX recycling stations nationwide and in store subject to store closures during government lockdown dates : one voucher per pair of recycled running shoes, not to be used in conjunction with any other offer or promotion including Vitality member discount, one voucher is redeemable against any full price pair of trainers at Runners Need; not redeemable on sale items; no alternative is given and the voucher cannot be exchanged for cash; it is the responsibility of the customer to let store staff know that they have made a donation in store or to follow the online application process to receive a voucher online, vouchers cannot be given retrospectively; vouchers are £20 in the UK and 25 euros in ROI; vouchers will be given out on the 4th February – 25th March 2021; after the 25th March 2021, customers can still recycle their trainers through our stores but will not be rewarded with a voucher; vouchers are valid in store and on-line until 2nd May 2021."

Let us know you agree to cookies

We use marketing, analytical and functional cookies as well as similar technologies to give you the best experience. Third parties, including social media platforms, often place tracking cookies on our site to show you personalised adverts outside of our website. We store your cookie preferences for two years and you can edit your preferences via ‘manage cookies’ or through the cookie policy at the bottom of every page. For more information, please see our cookie policy.