Cushioned landing, firm take-off: that’s the core concept behind the groundbreaking running shoe by the young Swiss brand. On’s patented technology combines the benefits of a soft training shoe and a firm racing shoe. The secret to this lies in the On’s “Clouds” – hollow pods on the sole of the shoe that stretch back on impact to cushion the landing, then lock to form the solid foundation required for a powerful push-off. The result is a new running experience: fast, light, agile.

Nine years after market launch, On Cloud shoes are available from more than 4,000 specialist running stores in over 100 countries worldwide and the company has partnerships with some of the world's top athlete, including its compatriot, Roger Federer.