ABOUT ON
On was born in the Swiss Alps with one goal: to revolutionise the sensation of running by empowering all to run on clouds.
Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high- performance running, outdoor, and all-day activities. Fueled by customer recommendation, On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides in sportswear’s circular economy have attracted a fast- growing global fanbase — inspiring humans to explore, discover and dream on.
On’s Technology
What is CloudTec®?
Look at (almost) any On shoe. Those little elements underneath? We call them Clouds. CloudTec® is all those little elements formed into one outsole. The Clouds compress as you land to form a flat surface, then rapidly expand as you lift-off. They do this independently and as a complete unit to create soft landings and explosive take-offs. CloudTec® is a highly adaptive system that cushions only when you need it.
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After trainers that really feel different? ON is the runaway favourite for UK runners and busy adventurers, thanks to their Swiss-engineered CloudTec® tech that makes every stride soft, bouncy, and super smooth. The secret’s in those little “cloud” pods underfoot—they cushion your landings, then spring you forward for punchy take-offs, so every run feels effortlessly light.
From everyday legends like the Cloud 5 to speedy game-changers like the Cloudswift and the trail-crushing Cloudsurfer, there’s an ON shoe for city sprints, park miles, and even all-day wear. Their running kit isn’t just comfy—think featherweight, quick-dry fabrics and weather-ready jackets that look sharp everywhere you go.
It’s no wonder ON’s become the top pick for people who want innovative style and performance, rain or shine. Slip into a pair from Runners Need and discover why thousands of British runners are making every run feel like moving on clouds.
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ON shoes stand out for their CloudTec® technology—distinctive pods (“clouds”) on the sole that deliver a cushioned landing and responsive take-off, balancing softness with performance and lightness.
Speedboard® is a semi-rigid plate integrated into the midsole, designed to encourage a natural rolling motion during your stride and enhance energy return for a more efficient run.
ON shoes generally run true to size. It’s recommended to leave some space (about half a size up from your usual shoes), especially for runners, as feet swell during activity.
ON uses Zero-Gravity EVA foam for lightweight cushioning and recycled materials in many uppers.
Yes, thanks to CloudTec®’s adaptive design, ON shoes accommodate a wide variety of foot shapes and arch types, supporting runners with flat feet, fallen arches, or high arches effectively.
The Cloudeclipse, Cloudmonster, and Cloudstratus are highly rated for marathon and long-distance training thanks to their advanced cushioning and energy return, keeping legs fresher over many miles.
- Cloudeclipse & Cloudmonster: Maximal cushioning for long-distance and comfort.
- Cloudflow & Cloudsurfer: Responsive, lighter trainers for tempo runs and daily training.
- Cloudflyer & Cloudstratus: Stability and support for those who overpronate or want extra structure.
- Cloudrunner: Entry-level or versatile all-rounder with a supportive, stable feel.
The Cloudstratus, Cloudrunner, and Cloudmonster offer generous toe boxes or come in wide-fit options for broader feet. The latest models’ adaptive uppers and plush interiors help accommodate various foot shapes comfortably.
Most models last 300–500 miles, with robust outsoles and quality construction. Durability may vary with terrain and running style, but updates (like more robust mesh and improved rubber) in recent generations have improved long-term performance.
Yes, models such as the Cloudrunner and Cloudsurfer adapt well for walking, work, or travel due to their comfort, style, and support.
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