On Running: The Swiss Engineering Revolution in Running Gear

In the picturesque landscapes of Switzerland, a revolution in running gear was brewing. The story of On Running began in Zurich in 2010, when three friends came together with a shared vision. Olivier Bernhard, a former professional athlete, joined forces with David Allemann and Caspar Coppetti, both entrepreneurs with a passion for innovation. Their goal was ambitious yet simple: to create a running shoe that would provide a soft landing followed by an explosive take-off, essentially recreating the feeling of "running on clouds".

This vision led to the development of On's signature technology: CloudTec®. This innovative cushioning system consists of hollow, pod-like elements on the outsole of the shoe, which On calls "Clouds". These Clouds compress upon landing, providing cushioning, and then lock firm to create a solid foundation for a powerful push-off. It was a radical departure from traditional running shoe design, and it quickly caught the attention of runners looking for something different.

The first On running trainers hit the market in 2010, and they immediately stood out with their unique appearance and feel. Runners reported a distinctly different sensation compared to traditional running shoes - a softer landing that didn't sacrifice energy return. Word began to spread about these innovative Swiss running shoes, and On's popularity grew exponentially.

As On's reputation for innovation and performance spread, the brand quickly expanded beyond the borders of Switzerland. Europe was the first to embrace On's unique approach to running shoes, with runners across the continent eager to try this new Swiss technology. But On's ambitions extended far beyond Europe.

North America proved to be a crucial market for On. The United States, with its large and diverse running community, welcomed On's innovative approach. On running shoes began appearing on the feet of runners in major marathons, trail races, and local running clubs. The brand's clean, minimalist aesthetic, a nod to its Swiss design heritage, resonated with American consumers who appreciated both style and substance in their athletic gear.

Asia followed suit, with Japan and China becoming significant markets for On. The brand's commitment to performance and its unique aesthetic appealed to Asian consumers, who often value both functionality and design in their purchases. On's success in these diverse markets demonstrated the universal appeal of its innovative approach to running shoes.

Today, On running footwear can be found in over 6,500 specialist running stores across more than 50 countries. This global presence is a testament to the brand's ability to resonate with runners worldwide, regardless of cultural differences or running traditions.

As On grew, so did its product range. While the brand started with running shoes, it quickly recognised the need for a complete running ecosystem. On running footwear expanded to include models for different types of runners and running styles, from lightweight racing shoes to more supportive options for everyday training.

But On didn't stop at shoes. The company ventured into apparel, producing everything from On running jackets to shorts and socks. This expansion allowed On to offer runners a head-to-toe solution, with each piece designed to work in harmony with their innovative shoes.

One of the keys to On's success has been its ability to cater to a wide range of runners. While the brand has certainly made its mark in the performance running market, with professional athletes winning races in On shoes, it has also appealed to casual runners and even non-runners who appreciate the shoes' comfort and style.

The introduction of the On Cloud model was a significant milestone in this regard. This versatile shoe, designed for all-day wear as well as running, helped to broaden On's appeal beyond dedicated runners. It became a favourite for people who wanted a comfortable, stylish shoe for everyday wear that could also handle a spontaneous jog or workout.

As we look at On's journey from a small Swiss startup to a global running brand, it's clear that innovation, quality, and a keen understanding of runners' needs have been the driving forces behind its success. The On Running revolution, born in Zurich, has truly gone global, changing the way runners think about their gear and pushing the entire industry to innovate.

At the heart of On running shoes lies the groundbreaking CloudTec® technology. This innovative cushioning system is what sets On apart from other running shoe brands and forms the foundation of their approach to shoe design. CloudTec® is more than just a marketing gimmick; it's a scientifically-backed system designed to provide a unique running experience.

The key to CloudTec® is its distinctive cloud elements - hollow pods on the outsole of the shoe. These clouds are designed to compress upon impact, providing cushioning as the foot lands. Then, as the runner moves through their stride, the clouds lock firm to create a solid base for push-off. This dual-phase action aims to provide the best of both worlds: soft landings and explosive take-offs.

What makes CloudTec® particularly effective is its ability to adapt to different running styles and paces. The individual cloud elements can compress independently, responding to the specific pressure points of each runner's foot strike. This means that whether you're a heel striker or a forefoot runner, CloudTec® can adapt to your individual running style.

The development of CloudTec® didn't stop with its initial introduction. On has continuously refined and improved the technology. For instance, the size, shape, and arrangement of the cloud elements vary between different shoe models, optimised for different types of running. The On running Cloud 5, for example, features a configuration designed for versatile, everyday use, while the On running Cloudmonster has oversized clouds for maximum cushioning on long runs.

In addition to cushioning, CloudTec® also plays a role in propulsion. The locked clouds provide a firm platform for push-off, helping to propel the runner forward. This is further enhanced by On's Speedboard™ technology, a rigid plate that runs the length of the shoe between the midsole and upper. The Speedboard™ works in tandem with the CloudTec® elements to help convert impact energy into forward motion, potentially improving running efficiency.

While On offers a wide range of running shoes, several models have become particularly popular among runners. These shoes showcase the versatility of On's approach, catering to different running styles and preferences.

The On Cloud is perhaps the brand's most iconic model. Designed as a versatile, everyday shoe, the Cloud can handle everything from short runs to gym sessions to all-day wear. Its lightweight design and easy-on, easy-off lacing system have made it a favourite among runners and non-runners alike. The latest iteration, the On running Cloud 5, builds on this popular design with improved comfort and durability.

For those seeking maximum cushioning, the On running Cloudmonster has become a go-to choice. This maximalist shoe features oversized CloudTec® elements, providing plush comfort for long runs or recovery days. Despite its chunky appearance, the Cloudmonster remains surprisingly lightweight, a testament to On's commitment to innovative design.

The On running Cloudswift is designed with urban runners in mind. It features Helion™ superfoam, On's proprietary cushioning material, which provides excellent energy return on hard surfaces like city streets. The Cloudswift has gained a following among runners who appreciate its responsive feel and sleek aesthetic.

For runners who prioritise comfort and support, the On running Cloudrunner has become a popular choice. It features a wider base for enhanced stability and larger clouds for increased cushioning. This makes it an excellent option for beginners or those who prefer a more supportive shoe for their daily runs.

On has also made strides in the performance running category with models like the Cloudboom and Cloudflow. These shoes are designed for faster-paced runs and races, featuring a more minimalist design while still incorporating On's signature technologies.

It's worth noting that On also offers waterproof versions of some of their popular models, such as the On running Cloud 5 waterproof. These shoes feature water-repellent uppers and sealed seams, making them ideal for runs in wet conditions.

What sets On running trainers apart is not just their innovative technology, but the overall experience they provide. Many runners report that On shoes offer a unique sensation - a blend of cushioning and responsiveness that's different from traditional running shoes.

The lightweight nature of most On shoes is often cited as a key benefit. Even models with significant cushioning, like the Cloudmonster, manage to maintain a relatively low weight. This contributes to a feeling of agility and speed that many runners appreciate.

On's commitment to Swiss design is evident in the aesthetics of their shoes. The clean lines and thoughtful colour schemes have made On shoes popular not just for running, but as stylish everyday wear. This versatility has contributed significantly to the brand's growth and popularity.

However, it's important to note that the On running experience isn't for everyone. Some runners find the sensation of the cloud elements unusual, particularly when first trying On shoes. Others, especially those with wider feet, have reported that some On models feel narrow. As with any running shoe, it's always best to try them on and, if possible, test run before making a purchase.

Despite these potential drawbacks, On has built a loyal following of runners who swear by their shoes. The brand's commitment to innovation, quality, and performance has established On as a major player in the running shoe market, challenging long-established brands and pushing the boundaries of what's possible in running shoe design.

While On Running initially made its name with innovative running shoes, the brand has since expanded its offerings to include a comprehensive range of running apparel. This expansion allows runners to outfit themselves from head to toe in On gear, benefiting from the same attention to detail and performance-driven design that characterises the brand's footwear.

The evolution of On's apparel line is a testament to the brand's commitment to providing runners with a complete performance solution. Just as with their shoes, On's approach to apparel is rooted in innovation and Swiss design principles. Each piece is crafted not just to look good, but to enhance the running experience through thoughtful features and high-performance materials.

On's apparel line includes a wide variety of items, from technical running tops and shorts to more casual pieces for pre- and post-run wear. The range covers all seasons, with options for warm weather running as well as gear designed to keep runners comfortable in colder conditions. This comprehensive approach ensures that runners can rely on On for all their running wardrobe needs, regardless of the weather or type of run.

One of the hallmarks of On's apparel line is its focus on temperature regulation and moisture management. Many of their garments feature strategic ventilation zones to help runners stay cool during intense efforts. Similarly, their cold-weather gear often incorporates insulation in key areas while maintaining breathability. This attention to the physiological needs of runners during different types of workouts and in varying conditions sets On's apparel apart from more generic athletic wear.

On also pays close attention to the little details that can make a big difference during a run. Many of their garments feature hidden pockets for storing small items like keys or energy gels. Reflective elements are often incorporated into the design for improved visibility during low-light runs. These thoughtful touches demonstrate On's understanding of runners' needs and their commitment to enhancing the overall running experience.

On Running Jackets

On running jackets form a crucial part of the brand's apparel lineup, offering protection from the elements without sacrificing performance. On offers a range of jackets suitable for various weather conditions and running intensities. The Weather Jacket, for instance, is a popular choice for rainy runs, featuring a waterproof yet breathable fabric that keeps runners dry without causing overheating.

For cooler conditions, On produces insulated jackets that provide warmth without bulk. These jackets often feature strategically placed insulation, focusing on core warmth while allowing for freedom of movement in the arms. This thoughtful design ensures that runners can maintain their form and rhythm even when bundled up against the cold.

On also offers lighter options like the Lightweight Jacket, perfect for mild weather or as a layering piece. These jackets are often packable, allowing runners to easily stow them away if conditions warm up during a run. The versatility of these lightweight jackets makes them a favourite among runners who face unpredictable weather conditions.

On Running Shorts and Bottoms

On's range of running shorts caters to different preferences in terms of length and fit. The Lightweight Shorts are a popular choice for warm weather running, featuring a lightweight, quick-drying fabric that keeps runners comfortable even on hot days. For those who prefer more coverage, On offers longer options with a more relaxed fit.

On also produces tights and pants for cooler weather running. These bottoms often incorporate compression technology, which can help improve blood flow and reduce muscle fatigue during and after runs. Many of On's tights and pants also feature reflective elements for improved visibility during early morning or evening runs.

A standout feature of On's shorts and tights is the incorporation of strategic storage solutions. Many models include built-in pockets that can securely hold essentials without bouncing or chafing during a run. This attention to functionality demonstrates On's understanding of the practical needs of runners.

On Running Tops

On's collection of running tops includes both short-sleeve and long-sleeve options for different weather conditions. These tops are designed with performance in mind, featuring moisture-wicking fabrics that help keep runners dry and comfortable. Many of On's tops also incorporate ventilation zones in high-heat areas, helping to regulate body temperature during intense workouts.

The brand's commitment to versatility is evident in their top designs. Many of their running shirts can transition seamlessly from a run to casual wear, making them a practical choice for runners who value both performance and style.

On Running Socks

Often overlooked but crucial for comfortable runs, On running socks are designed to complement their shoes. These technical socks feature targeted cushioning in high-impact areas, breathable zones to help keep feet cool and dry, and seamless construction to prevent blisters. The attention to detail in On's sock designs demonstrates the brand's holistic approach to running gear.

The On Running Hoodie: A Versatile Essential

The On running hoodie deserves special mention as a standout piece in the brand's apparel line. This versatile garment epitomises On's approach to performance wear, blending functionality with style in a way that appeals to both serious athletes and casual wearers.

On's hoodies are typically made from technical fabrics that offer a balance of warmth and breathability. They often feature moisture-wicking properties to help keep runners dry during workouts or cool-down periods. The fit is usually athletic without being restrictive, allowing for a full range of motion during runs or other activities.

What sets On's hoodies apart is their attention to runner-specific details. Many models feature thumbholes to keep sleeves in place and provide extra warmth for the hands on chilly days. Zippered pockets offer secure storage for small items, while reflective elements enhance visibility in low-light conditions.

The versatility of the On running hoodie makes it a favourite among runners. It's perfect for warming up before a run, for post-run recovery, or as an extra layer during cool weather runs. But its appeal extends beyond purely athletic use. The clean, minimalist design typical of On's Swiss design heritage means these hoodies look equally at home in casual settings, making them a practical choice for runners who value gear that can transition seamlessly from workout to everyday wear.

In conclusion, On's apparel line demonstrates the brand's commitment to providing runners with high-performance gear from head to toe. By applying the same innovative approach and attention to detail that characterises their shoe designs, On has created a comprehensive range of running apparel that enhances the running experience in all conditions. From jackets to shorts, tops to socks, and the versatile hoodie, each piece in On's apparel line is designed to help runners perform at their best while looking stylish both on and off the running path.

On Running has made significant strides in catering to the specific needs and preferences of women runners. Recognising that women's bodies move differently and have unique requirements when it comes to running gear, On has developed a comprehensive range of products designed specifically for women. This approach goes beyond simply "shrinking and pinking" men's products; instead, On has invested in understanding the biomechanics of women runners and designing products from the ground up to meet their needs.

Women's running needs differ from men's in several key ways. On average, women have wider hips relative to their waists and knees, which can affect running gait. They also tend to have a lower centre of gravity and less muscle mass compared to men of similar height. These physiological differences can impact everything from shoe fit to apparel design.

Moreover, women often have different preferences when it comes to running gear. Many women place a higher premium on versatility, favouring pieces that can transition seamlessly from a run to other daily activities. Style is often a more significant consideration for women runners, who may want their running gear to reflect their personal aesthetic.

On has taken all these factors into account in developing their women's line. The result is a range of products that not only perform well but also cater to the style preferences of women runners. This holistic approach has helped On build a loyal following among women runners of all levels, from casual joggers to competitive athletes.

Women's On running trainers are at the heart of the brand's offerings for female runners. On offers women's-specific versions of most of their popular models, including the Cloud, Cloudswift, and Cloudmonster. These aren't simply smaller versions of men's shoes; they're designed from the ground up with women's foot shape and running biomechanics in mind.

Women's feet tend to have a different shape compared to men's, often with a narrower heel and a wider forefoot relative to overall foot size. On takes this into account in their women's models, adjusting the last (the foot-shaped mould around which the shoe is constructed) to better fit the typical women's foot shape. This can result in a more comfortable and secure fit, which is crucial for preventing blisters and other foot issues during long runs.

The women's On Cloud, for instance, retains the lightweight, versatile nature of the original but with a fit optimised for women. It's an excellent choice for women looking for a do-it-all shoe that can handle everything from short runs to gym sessions to everyday wear. The shoe's easy on/off design and stylish appearance make it particularly popular among women who value both performance and versatility.

For women seeking maximum cushioning, the On Running Cloudmonster is an excellent option. This maximalist shoe offers plush comfort for long runs or recovery days, with a women's-specific fit that ensures the foot is well-supported despite the shoe's larger overall size. The Cloudmonster's oversized CloudTec® elements provide ample cushioning without sacrificing responsiveness, making it a favourite among women runners who prioritise comfort on longer runs.

The women's On Running Cloudswift is another popular model, designed with urban runners in mind. It offers enhanced cushioning to help absorb the impact of running on hard city surfaces, while still maintaining the responsive feel that On is known for. The women's version features a streamlined silhouette that many female runners find both comfortable and stylish, making it a versatile choice for both running and casual wear.

On's commitment to women runners extends beyond shoes to a comprehensive range of apparel designed specifically for women. This line includes everything from sports bras and running shorts to long-sleeve tops and jackets, all tailored to the female form and running style.

Sports bras are a crucial piece of equipment for women runners, and On offers several options to suit different needs. Their sports bras come in various support levels, from light support for low-impact activities to high support for intense runs. On's sports bras often feature moisture-wicking fabrics and strategically placed ventilation to help keep runners cool and comfortable.

When it comes to running shorts, On offers a variety of styles to suit different preferences. Their women's running shorts come in various lengths, from short race-style options to longer, more modest cuts. Many feature built-in briefs for added comfort and support. On also offers 2-in-1 shorts with integrated compression shorts, which can help prevent chafing on longer runs.

For cooler weather, On produces a range of women's tights and long pants. These are designed with a women's-specific fit, often featuring a higher waistband for added coverage and comfort. Many of On's tights incorporate compression technology, which can help improve blood flow and reduce muscle fatigue during and after runs.

On's women's running tops are designed to provide comfort and performance across a range of conditions. From lightweight, breathable tanks for hot summer runs to insulated long-sleeve tops for winter training, On offers options for every season. Many of their tops feature flatlock seams to prevent chafing and reflective details for improved visibility in low-light conditions.

The On Running jacket range for women includes options for various weather conditions. Their lightweight, packable jackets are perfect for unpredictable weather, easily stowing away in a running pack when not needed. For colder conditions, On offers insulated jackets that provide warmth without sacrificing breathability.

While performance is always the primary focus, On recognises that style is an important consideration for many women runners. The aesthetics of On's women's line reflect this understanding, offering a range of colours and designs that allow women to express their personal style while benefiting from high-performance gear.

On's Swiss design heritage is evident in their women's line, with clean lines and thoughtful colour palettes that look stylish both on the run and in everyday settings. This attention to aesthetics, combined with the performance features that On is known for, has made their women's line popular not just for running, but as athleisure wear as well.

In conclusion, On Running's women's line demonstrates the brand's commitment to serving the specific needs of female runners. By offering a comprehensive range of shoes, apparel, and accessories designed specifically for women, On ensures that female runners can benefit from their innovative technologies and Swiss design aesthetic. Whether you're a competitive runner looking for race-day gear or a casual jogger seeking comfortable, stylish running wear, On's women's line has something to offer. The brand's focus on women-specific fit, performance, and style demonstrates their understanding that women runners deserve gear that's tailored to their unique needs.

While CloudTec® may be On Running's most well-known innovation, the Swiss company's commitment to pushing the boundaries of running technology extends far beyond their signature cushioning system. One of the most significant advancements in recent years has been the introduction of Helion™ superfoam, a proprietary cushioning material that has revolutionised the midsole technology in On running shoes.

Introduced in 2019, Helion™ superfoam represents a significant leap forward in midsole technology. This innovative foam compound is designed to provide superior cushioning and energy return while remaining durable across a wide range of temperatures. Unlike traditional EVA foams that can become stiff in cold weather or too soft in heat, Helion™ maintains its performance characteristics in various conditions, making it ideal for runners who train in diverse environments.

The secret behind Helion™'s performance lies in its unique molecular structure. On's engineers have developed a blend of materials that allows Helion™ to be both soft and responsive. When a runner's foot strikes the ground, Helion™ provides cushioning by absorbing the impact. Then, as the foot transitions to take-off, the foam quickly rebounds to its original shape, helping to propel the runner forward. This balance of softness and responsiveness makes Helion™-equipped shoes suitable for both long, easy runs and faster-paced workouts.

One of the most remarkable aspects of Helion™ is its weight-to-performance ratio. Despite its impressive cushioning and energy return properties, Helion™ is remarkably lightweight. This allows On to create shoes that provide ample cushioning without unnecessary bulk, contributing to the brand's reputation for producing shoes that feel "light and fast".

Helion™ superfoam has been incorporated into many of On's popular models, including the On running Cloudswift and On running Cloudstratus. In the Cloudswift, for example, Helion™ works in tandem with the CloudTec® outsole to provide a ride that's both cushioned and responsive, making it a favourite among urban runners who have to contend with hard, unforgiving surfaces.

The development of Helion™ superfoam demonstrates On's commitment to continuous innovation. By investing in materials science and biomechanics research, On has created a cushioning solution that addresses many of the common complaints about traditional running shoe foams. The result is a material that enhances the overall performance of On's shoes, providing runners with a more comfortable, responsive, and durable running experience.

Another key technological innovation in On running footwear is the Speedboard™. This often-overlooked component plays a crucial role in the overall performance of On's shoes, working in harmony with CloudTec® and Helion™ to create a unique running experience.

The Speedboard™ is a rigid plate that runs the length of the shoe, sitting between the midsole and the upper. While it might seem counterintuitive to add a stiff element to a running shoe, the Speedboard™ serves several important functions that enhance the shoe's performance.

Firstly, the Speedboard™ acts as a load distribution plate. When a runner's foot strikes the ground, the impact forces are spread across the entire Speedboard™, rather than being concentrated in one area. This helps to reduce the strain on any single part of the foot, potentially lowering the risk of impact-related injuries.

Secondly, and perhaps most importantly, the Speedboard™ plays a crucial role in energy return. As the foot lands and the CloudTec® elements compress, the Speedboard™ flexes slightly. Then, as the runner transitions to take-off, the Speedboard™ snaps back to its original shape, providing a propulsive effect. This creates a sensation of the shoe actively assisting in propelling the runner forward, contributing to a feeling of effortless, efficient running.

The design of the Speedboard™ is tailored to each specific shoe model. Factors such as the rigidity, thickness, and shape of the Speedboard™ are carefully tuned to complement the other elements of the shoe and to suit the intended use of that particular model. For example, the Speedboard™ in a shoe designed for fast, short distances might be stiffer to provide more explosive energy return, while the Speedboard™ in a long-distance shoe might be more flexible for improved comfort over many miles.

In models like the On running Cloud 5, the Speedboard™ works in perfect harmony with the CloudTec® outsole and Helion™ midsole. The Cloud elements provide initial cushioning and stability, the Helion™ foam adds responsive cushioning, and the Speedboard™ ties it all together, helping to convert the energy of impact into forward motion.

The Speedboard™ technology is a testament to On's holistic approach to shoe design. Rather than focusing on one aspect of performance in isolation, On considers how all elements of the shoe can work together to enhance the running experience. The result is a shoe that feels more than the sum of its parts, providing a ride that many runners describe as uniquely smooth and efficient.

While much of On's technological innovation has focused on road running, the brand has also made significant strides in developing solutions for trail and all-terrain running. Chief among these innovations is Missiongrip™, On's advanced outsole technology designed to provide superior traction across various surfaces.

Missiongrip™ was developed in response to the unique challenges of trail running. Unlike road running, where the surface is generally consistent, trail running involves a wide variety of terrains, often within the same run. A trail runner might encounter everything from loose gravel and mud to wet rocks and roots. Each of these surfaces requires a different type of grip for optimal performance and safety.

The key to Missiongrip™'s effectiveness lies in its multi-element design. Rather than using a single type of rubber or tread pattern across the entire outsole, Missiongrip™ combines multiple grip patterns and rubber compounds in a single outsole. This allows for excellent traction on both loose and solid surfaces, providing runners with the confidence to tackle any trail.

The design of Missiongrip™ often features zigzag patterns for grip on loose terrain, combined with flatter sections for smooth running on hard surfaces. The rubber compounds used are carefully selected to balance durability with grip, ensuring that the outsole can withstand the abrasive nature of trail running while still providing excellent traction.

In addition to the tread pattern and rubber compounds, Missiongrip™ also incorporates strategic lugs - raised sections of the outsole that provide additional grip. The size, shape, and placement of these lugs are optimised for different types of terrain. For example, widely spaced lugs are effective at shedding mud, while more closely spaced lugs provide better traction on smoother surfaces.

Missiongrip™ technology has been incorporated into several of On's trail running models, enhancing their performance on off-road terrain. This technology allows On to offer shoes that are truly versatile, capable of handling everything from groomed paths to technical mountain trails.

The development of Missiongrip™ demonstrates On's commitment to innovation across all aspects of running. By applying the same attention to detail and performance-driven design to trail running that they've become known for in road running, On has created a technology that enhances the off-road running experience.

In conclusion, while CloudTec® may be On's most visible technological innovation, it's just the tip of the iceberg. From responsive foams and propulsive plates to adaptive materials and advanced grip systems, On's technological prowess extends across all aspects of their product line. These innovations work together to create running shoes that are more than the sum of their parts, providing runners with a unique and enhanced running experience. As On continues to push the boundaries of what's possible in running shoe technology, we can expect to see even more groundbreaking innovations in the future, further cementing On's position as a leader in the running industry.