Asics

The story of Asics begins in post-war Japan, where Kihachiro Onitsuka founded Onitsuka Co., Ltd. in 1949. Initially focusing on basketball shoes, Onitsuka's vision was to create footwear that would help the youth of Japan rebuild their confidence and self-esteem through sport. The company's early years were marked by innovation and perseverance, as Onitsuka experimented with various designs to improve athletic performance.

One of the company's first breakthroughs came with the development of suction cups on the soles of their basketball shoes, inspired by the grip of an octopus tentacle. This innovative approach to shoe design quickly gained attention, and soon, Onitsuka's company began expanding into other sports, including running.

As the company grew, so did its reputation for quality and innovation. In the 1960s, Onitsuka Tiger running shoes gained popularity among athletes worldwide, setting the stage for the brand's future success in the running market. The company's commitment to research and development was evident from the early days, with Onitsuka personally visiting athletes and studying their needs to create better products.

In 1977, Onitsuka Co., Ltd. merged with two other companies to form ASICS Corporation. The name Asics is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "A Sound Mind in a Sound Body." This philosophy has been the driving force behind the brand's approach to product development and marketing ever since.

The formation of Asics marked a new era of innovation for the company. In 1986, Asics introduced its revolutionary Gel cushioning system, which would become a hallmark of the brand's running shoes. The Gel technology provided superior shock absorption and comfort, setting a new standard in the industry and cementing Asics' position as a leader in running footwear.

Throughout the 1990s and 2000s, Asics continued to innovate, introducing technologies such as the Trusstic System for improved stability, the Impact Guidance System (IGS) for enhanced gait efficiency, and various iterations of their Gel cushioning. These advancements helped Asics build a loyal following among runners of all levels, from casual joggers to elite athletes.

As Asics' reputation for quality and performance grew, so did its global presence. The brand expanded into international markets, establishing subsidiaries and distribution networks worldwide. This global expansion allowed Asics to reach more runners and athletes, further solidifying its position as a leading sportswear brand.

In recent years, Asics has continued to push the boundaries of innovation in running shoe technology. The introduction of Flytefoam midsole material in 2016 marked another significant milestone for the brand. This lightweight, responsive cushioning system has been incorporated into many of Asics' popular models, including the Gel-Nimbus and Novablast series, providing runners with an even more dynamic and comfortable running experience.

Asics has also embraced the digital age, developing apps and smart shoes that can track and analyse running performance. This integration of technology and traditional shoe craftsmanship demonstrates Asics' commitment to meeting the evolving needs of modern runners.

Today, Asics remains at the forefront of running shoe innovation, continually refining its existing technologies and developing new solutions to enhance performance and comfort. The brand's dedication to research and development, embodied by the Asics Institute of Sport Science in Kobe, Japan, ensures that it will continue to play a significant role in shaping the future of running footwear.

The Asics Gel-Nimbus series has long been a favourite among runners seeking maximum cushioning and comfort. First introduced in the late 1990s, the Gel-Nimbus has evolved over the years to become one of Asics' flagship neutral running shoes. The latest iteration, the Asics Gel-Nimbus 25, showcases the brand's commitment to continual improvement and innovation.

At the heart of the Gel-Nimbus' popularity is its exceptional cushioning system. The shoe features Asics' signature Gel technology in both the forefoot and rearfoot, providing superior shock absorption throughout the entire gait cycle. This plush cushioning makes the Gel-Nimbus an ideal choice for long-distance runners and those who prioritise comfort during their runs.

In recent years, Asics has incorporated its Flytefoam technology into the Gel-Nimbus midsole, enhancing the shoe's responsiveness without compromising its renowned cushioning. The Gel-Nimbus also boasts a breathable engineered mesh upper, providing a comfortable fit that adapts to the foot's movements.

The Gel-Nimbus' versatility is another key factor in its enduring popularity. While it excels in long-distance running and recovery runs, many runners find it suitable for a variety of training scenarios. Its neutral support makes it accessible to a wide range of runners, from beginners to experienced athletes.

Over the years, the Gel-Nimbus has garnered a loyal following, with many runners returning to the model year after year. Its consistent performance and reliability have made it a staple in the running community, earning it a reputation as one of the best cushioned neutral running shoes on the market.

For runners who require additional support, the Asics Gel-Kayano series has been a go-to choice for decades. First introduced in 1993, the Gel-Kayano has become synonymous with stability and support in the running shoe world. The latest version, the Gel-Kayano 29, continues this legacy while incorporating modern technologies for enhanced performance.

The Gel-Kayano is designed to combat overpronation, a common issue where the foot rolls excessively inward during the gait cycle. To address this, the shoe features Asics' Dynamic DuoMax Support System, which provides a denser foam on the medial side of the midsole to gently guide the foot into a more neutral position.

Like its neutral counterpart, the Gel-Nimbus, the Gel-Kayano utilises Asics' Gel technology for superior shock absorption. The Gel units are strategically placed in the heel and forefoot to provide cushioning where it's needed most, reducing the impact of each footstrike.

In recent years, Asics has updated the Gel-Kayano with Flytefoam technology in the midsole, offering a lighter and more responsive ride without compromising stability. The shoe also features a redesigned upper with a more accommodating fit, addressing feedback from runners who found previous versions too constrictive.

The Gel-Kayano's enduring popularity can be attributed to its ability to provide robust support without feeling overly rigid or cumbersome. Many runners with moderate to severe overpronation find that the Gel-Kayano offers the perfect balance of stability and comfort, allowing them to run longer distances with reduced risk of injury.

Interestingly, the Gel-Kayano has also found favour among neutral runners who simply prefer a more supportive shoe, especially for longer runs or during periods of increased training load. This versatility has contributed to its status as one of Asics' bestselling models year after year.

While Asics has long been known for its Gel cushioning, the introduction of the Asics Novablast series in 2020 marked a new direction for the brand. Designed to compete with the new wave of highly responsive, energy-return focused shoes, the Novablast quickly gained a following among runners seeking a more dynamic ride.

The Novablast's key feature is its Flytefoam Blast midsole, a softer and more responsive version of Asics' Flytefoam technology. This midsole provides significant energy return, creating a bouncy, springy feel that many runners describe as fun and energising. The generous stack height of the midsole also offers ample cushioning, making the Novablast suitable for both short, speedy runs and longer distances.

The Asics Novablast 3, released in 2022, further refined the shoe's design. It features an updated Flytefoam Blast+ midsole, offering even more responsiveness and durability. The shoe's distinctive geometry, with a rockered design and curved sole, promotes a smooth transition from heel to toe, enhancing the overall running experience.

One of the Novablast's strengths is its versatility. While it excels in tempo runs and faster-paced training sessions, many runners find it comfortable enough for easy runs and long distances as well. This adaptability has made the Novablast a popular choice for runners seeking a do-it-all shoe that can handle various types of workouts.

The Novablast represents Asics' ability to innovate and adapt to changing trends in the running shoe market. By combining the brand's expertise in cushioning with a focus on energy return, Asics has created a shoe that appeals to both long-time fans of the brand and runners who might typically gravitate towards more maximalist, high-energy return shoes from other brands.

As the Novablast series continues to evolve, with the anticipated release of the Asics Novablast 4, it's clear that this model has become a key player in Asics' running shoe lineup. Its popularity demonstrates that while Asics honours its heritage with classic models like the Gel-Nimbus and Gel-Kayano, the brand is also capable of creating innovative new designs that push the boundaries of running shoe technology.

At the heart of many Asics shoes lies the revolutionary Gel Cushioning System. This technology, first introduced in 1986, has become synonymous with the brand and continues to be a cornerstone of Asics' approach to shoe design. The Gel Cushioning System consists of silicone-based gel units strategically placed in the midsole, typically in the heel and forefoot areas.

The primary function of the Gel technology is to absorb shock during the impact phase of the gait cycle and to disperse the force across a wider area. This reduction in shock helps to minimise the stress on joints and muscles, potentially reducing the risk of impact-related injuries. The Gel units also work to create a smoother transition from heel strike to toe-off, promoting a more efficient and comfortable running experience.

Over the years, Asics has continually refined the Gel Cushioning System, optimising its placement and composition to enhance performance across different shoe models. In shoes like the Asics Gel-Nimbus and Asics Gel-Kayano, the Gel technology plays a crucial role in providing the plush, responsive feel that runners have come to expect from these popular models.

One of the key advantages of the Gel Cushioning System is its durability. The silicone-based gel maintains its shock-absorbing properties over extended periods, ensuring that the shoes continue to provide consistent cushioning throughout their lifespan. This durability factor has contributed significantly to the loyalty many runners feel towards Asics shoes, as they can rely on consistent performance run after run.

The versatility of the Gel Cushioning System has allowed Asics to incorporate it into a wide range of shoes, from those designed for long-distance running to models tailored for speed work or trail running. By adjusting the size, placement, and density of the Gel units, Asics can fine-tune the cushioning properties to suit different running styles and preferences.

As Asics continues to innovate, the Gel Cushioning System evolves alongside other technologies. For instance, in recent models, Asics has combined Gel technology with their Flytefoam midsoles, creating a hybrid cushioning system that offers both the shock absorption of Gel and the responsiveness of Flytefoam. This combination showcases Asics' commitment to leveraging their established technologies while continuing to push the boundaries of innovation in running shoe design.

In 2016, Asics introduced Flytefoam technology, marking a significant leap forward in midsole design. Flytefoam represents Asics' response to the growing demand for lighter, more responsive cushioning materials in running shoes. This proprietary foam compound offers excellent energy return while maintaining a significantly lower weight compared to traditional EVA foams.

The secret behind Flytefoam's performance lies in its unique structure. The foam is made up of super fibres that are incredibly resilient, allowing the material to bounce back to its original shape after each stride. This characteristic results in consistent cushioning throughout a run, even over long distances. The lightweight nature of Flytefoam also contributes to reduced fatigue, allowing runners to maintain their pace for longer periods.

Asics has developed several variations of Flytefoam, each tailored to specific performance needs. Flytefoam Propel, for instance, is designed for maximum energy return, providing a bouncy, responsive feel that's ideal for faster-paced runs. Flytefoam Blast, found in models like the Asics Novablast, offers a balance of softness and responsiveness, making it suitable for a wide range of running styles and distances.

The introduction of Flytefoam has allowed Asics to create shoes that are significantly lighter than their predecessors without compromising on cushioning or durability. This weight reduction can have a noticeable impact on running efficiency, particularly over longer distances where every gram counts.

Flytefoam technology has been incorporated into many of Asics' popular models, including the Gel-Nimbus and Novablast series. In these shoes, Flytefoam works in conjunction with other Asics technologies, such as the Gel Cushioning System, to provide a ride that's both comfortable and responsive.

The development of Flytefoam showcases Asics' commitment to continuous innovation. By investing in research and development to create proprietary materials, Asics ensures that their shoes remain at the forefront of running technology. The success of Flytefoam has also influenced the broader running shoe industry, pushing other brands to develop their own lightweight, responsive cushioning systems.

As Asics continues to refine Flytefoam technology, runners can expect to see even more advanced iterations in future shoe models. The ongoing evolution of this technology demonstrates Asics' dedication to improving the running experience through scientific innovation and meticulous design.

The first step in selecting the right Asics shoe is understanding your foot type and gait pattern. This knowledge is crucial as it helps determine the level of support and cushioning you need in a running shoe. Asics offers a range of shoes designed for different foot types and gait patterns, ensuring that every runner can find a model that suits their specific needs.

There are three main foot types: neutral, overpronated, and underpronated (or supinated). Neutral feet have a normal arch and tend to roll inward slightly upon impact. Overpronated feet have a low arch or flat feet and tend to roll inward excessively. Underpronated feet have a high arch and tend to roll outward upon impact.

Your gait pattern is closely related to your foot type. Neutral runners typically have a neutral gait, where the foot lands on the outside of the heel and rolls slightly inward to absorb shock. Overpronators' feet roll inward excessively, which can lead to various injuries if not properly supported. Underpronators' feet don't roll inward enough, which can result in inadequate shock absorption.

To determine your foot type and gait pattern, you can perform a simple wet test by wetting your feet and walking on a dry, flat surface. The imprint left behind can give you an idea of your arch type. However, for a more accurate assessment, it's recommended to visit your local Runners Need store where experts can perform a gait analysis.

Once you understand your foot type and gait pattern, you can narrow down your options within the Asics range. For neutral runners, shoes like the Asics Gel-Nimbus or Asics Novablast series offer excellent cushioning without additional stability features. Overpronators might benefit from stability shoes like the Asics Gel-Kayano or Asics GT-2000, which provide additional support to combat excessive inward rolling. Underpronators typically do well with neutral shoes that offer ample cushioning to compensate for the lack of natural shock absorption.

Understanding your foot type and gait pattern is the foundation for choosing the right Asics shoe. By selecting a shoe that complements your natural biomechanics, you can enhance your running efficiency, reduce the risk of injury, and ultimately enjoy a more comfortable running experience.

Beyond your foot type and gait pattern, it's essential to consider your running goals and personal preferences when choosing an Asics shoe. Different shoes are designed to excel in various running scenarios, from short, fast runs to long-distance endurance events. By matching your shoe to your specific needs and goals, you can optimise your running performance and enjoyment.

If you're training for a marathon or regularly engage in long-distance running, you might prioritise maximum cushioning and comfort. In this case, shoes like the Asics Gel-Nimbus series could be an excellent choice. These shoes offer plush cushioning and superior shock absorption, making them ideal for logging high mileage.

For runners focused on speed work or tempo runs, a more responsive shoe might be preferable. The Asics Novablast series, with its energetic and bouncy feel, could be a great option. These shoes provide excellent energy return, helping you maintain your pace during faster-paced training sessions.

If you're a versatile runner who engages in various types of training, from easy runs to speed work, you might want to consider a shoe that offers a balance of cushioning and responsiveness. The Asics Gel-Cumulus or certain versions of the Novablast could be suitable choices, providing enough cushioning for comfort while still offering a responsive feel for faster-paced runs.

Your running terrain is another important factor to consider. While most Asics shoes are designed primarily for road running, the brand also offers trail running shoes for those who prefer off-road adventures. These shoes feature more aggressive outsoles and protective elements to handle rough terrain.

Personal comfort preferences also play a significant role in shoe selection. Some runners prefer a plush, cushioned feel, while others favour a firmer, more responsive ride. It's important to try on different models and pay attention to how they feel on your feet. Remember that a shoe that feels comfortable in the store may feel different after several miles of running, so it's often helpful to take advantage of stores that offer trial runs or generous return policies.

Lastly, consider any specific needs or issues you may have. For example, if you have wide feet, look for Asics models that offer wider width options. If you use custom orthotics, ensure the shoe you choose can accommodate them comfortably.

By taking into account your running goals, preferred terrain, comfort preferences, and any specific needs, you can narrow down your options and find the Asics shoe that best suits your individual requirements. Remember, the right shoe should feel like an extension of your foot, supporting and enhancing your natural running motion.

Men’s Asics trainers are designed with the male foot shape and biomechanics in mind, offering a range of options to suit various running styles and preferences. These shoes typically feature wider toe boxes to accommodate the generally broader male foot, and often have firmer midsoles to support higher body weights while providing responsive cushioning.

One of the most popular options in the men's range is the Asics Gel-Nimbus series. This neutral running shoe is renowned for its plush cushioning and comfort, making it an excellent choice for long-distance runners or those who prioritise a soft, cushioned ride. The Gel-Nimbus incorporates Asics' signature Gel technology in both the forefoot and rearfoot, providing superior shock absorption throughout the entire gait cycle.

For men who require additional stability, the Asics Gel-Kayano series is a top choice. This shoe is designed to combat overpronation, featuring Asics' Dynamic DuoMax Support System, which provides a denser foam on the medial side of the midsole to gently guide the foot into a more neutral position. The Gel-Kayano strikes a balance between robust support and cushioned comfort, making it suitable for long runs and high-mileage training.

Men looking for a more responsive and energetic ride might gravitate towards the Asics Novablast series. These shoes feature Asics' Flytefoam Blast midsole technology, which offers excellent energy return and a bouncy feel. The Novablast is versatile enough to handle both speed work and longer runs, appealing to men who want a do-it-all shoe in their rotation.

Asics also offers options for men who enjoy trail running or require shoes for specific types of training. The brand's trail running shoes feature more aggressive outsoles for better traction on varied terrain, as well as protective elements to guard against rocks and debris.

When choosing men's Asics trainers, it's important to consider not only the specific model but also the fit and feel. Men with wider feet may find that certain Asics models offer a more comfortable fit in their wide options. It's also worth noting that while these shoes are designed with male biomechanics in mind, individual preferences and needs can vary greatly. Therefore, trying on multiple models and sizes is crucial to finding the perfect fit.

Asics women’s trainers are specifically engineered to cater to the unique characteristics of the female foot and running gait. These shoes typically feature narrower heels to prevent slippage, softer midsoles to accommodate lower body weights, and flex grooves aligned with the most common pressure points in women's feet.

The Asics Gel-Nimbus series is also a popular choice among women, offering the same plush cushioning and comfort as the men's version but tailored to the female foot shape. This neutral running shoe is an excellent option for women seeking maximum cushioning for long-distance running or those who simply prefer a softer ride.

For women who need additional support, the Asics Gel-Kayano series provides stability features designed to combat overpronation. The women's version of the Gel-Kayano is engineered with a lower density midsole compared to the men's model, accounting for the typically lighter body weight of female runners while still offering robust support.

The Asics Novablast series has also gained popularity among women runners, offering a lightweight and energetic ride. The responsive Flytefoam Blast midsole provides excellent energy return, making these shoes suitable for a variety of running workouts, from tempo runs to longer distances.

Asics recognises that women's running needs extend beyond road running, and thus offers a range of trail running shoes and specialised options. These include Asics trail running shoes with enhanced traction and protection for off-road adventures, as well as lightweight options for speed work and racing.

When it comes to Asics women’s running shoes, the brand offers a variety of width options to ensure a proper fit for different foot shapes. It's important for women to try on multiple sizes and widths to find the most comfortable and supportive fit, as individual foot shapes can vary significantly.

Asics also pays attention to the aesthetic preferences of female runners, offering their popular models in a range of colourways and designs. However, it's crucial to prioritise fit and function over appearance when selecting running shoes.

Asics recognises that runners have diverse needs that go beyond the traditional categories of neutral and stability shoes. To cater to these varied requirements, the brand offers a range of specialised options designed for specific running conditions, preferences, and foot types.

For runners who require extra width, many Asics models are available in wide and extra-wide options. This is particularly beneficial for those with naturally wider feet or runners who use custom orthotics. The availability of different widths ensures that more runners can find a comfortable fit within the Asics range.

Asics also offers shoes designed for different types of runs. While models like the Gel-Nimbus and Gel-Kayano are versatile enough for various distances, Asics has shoes specifically engineered for speed work and racing. These tend to be lighter weight with more responsive cushioning, ideal for runners looking to improve their pace or compete in races.

For those who enjoy running in different terrains, Asics provides a selection of trail running shoes. These models feature more aggressive outsoles for better traction on uneven surfaces, rock plates for protection against sharp objects, and often have water-resistant uppers to keep feet dry in wet conditions.

Asics also caters to runners with specific foot conditions. For instance, some models offer extra depth to accommodate orthotics, while others provide enhanced arch support for those with flat feet. The brand's commitment to biomechanical research allows them to create shoes that address various foot-related issues, helping more runners find comfortable and supportive footwear.

In recent years, Asics has also ventured into the realm of "smart" running shoes, incorporating technology that can track and analyse running data. While not yet widespread, these innovations demonstrate Asics' commitment to embracing new technologies to enhance the running experience.

Lastly, Asics offers options for runners who prioritise sustainability. The brand has been working on developing shoes made from recycled materials and implementing more environmentally friendly manufacturing processes. This allows eco-conscious runners to choose footwear that aligns with their values without compromising on performance.

By offering such a wide range of specialised options, Asics ensures that runners of all types can find a shoe that meets their specific needs and preferences. This commitment to diversity in their product line reflects Asics' understanding that every runner is unique and deserves footwear that enhances their individual running experience.

Asics has played a significant role in advancing running technology, consistently pushing the boundaries of what's possible in running shoe design. The brand's commitment to research and development, exemplified by the Asics Institute of Sport Science in Kobe, Japan, has led to numerous innovations that have benefited runners worldwide.

One of Asics' most notable contributions is the Gel Cushioning System. Introduced in 1986, this technology revolutionised shock absorption in running shoes, providing superior comfort and potentially reducing the risk of impact-related injuries. The success and ongoing evolution of the Gel technology have influenced the entire running shoe industry, inspiring other brands to develop their own advanced cushioning systems.

More recently, Asics' introduction of Flytefoam technology has further advanced running shoe performance. This lightweight, responsive cushioning material has allowed for the creation of shoes that are significantly lighter than their predecessors without compromising on cushioning or durability. The Asics Novablast series, which features Flytefoam Blast technology, exemplifies how these advancements can create a more dynamic and enjoyable running experience.

Asics' focus on biomechanics and gait analysis has also contributed to the development of shoes that cater to different running styles and foot types. The brand's stability shoes, like the Asics Gel-Kayano, have helped many overpronators run more comfortably and potentially reduce their risk of injuries associated with excessive foot rolling.

By continually innovating and refining their technologies, Asics has not only improved their own products but has also raised the bar for the entire running shoe industry. This commitment to advancement has benefited runners of all levels, from casual joggers to elite athletes, by providing them with shoes that enhance performance, comfort, and potentially reduce injury risk.

Asics has long been committed to supporting athletes at all levels, from elite professionals to weekend warriors. The brand's sponsorship of top runners and involvement in major running events has helped to inspire and motivate the broader running community.

At the professional level, Asics sponsors numerous elite athletes across various running disciplines. These sponsorships not only provide crucial support to top performers but also offer valuable insights that inform product development. The feedback from elite athletes helps Asics refine and improve their shoes, ultimately benefiting runners at all levels.

Asics' involvement extends beyond individual athlete sponsorships to support major running events worldwide. The brand's presence at marathons, track meets, and other running competitions helps to create a sense of community and shared passion among runners. These events often serve as goals or milestones for amateur runners, inspiring them to push their limits and achieve new personal bests.

For amateur runners, Asics provides resources and support beyond just shoes. The brand offers training plans, nutrition advice, and other educational content to help runners improve their performance and enjoy their running journey. This commitment to education and support demonstrates Asics' holistic approach to serving the running community.

Asics has also embraced digital technology to connect with and support runners. The brand's running apps and online communities provide platforms for runners to track their progress, set goals, and connect with other enthusiasts. These digital initiatives have helped to foster a sense of belonging within the global running community, particularly during times when in-person events have been limited.

Through these various forms of support and engagement, Asics has played a significant role in growing and nurturing the running community. The brand's efforts have helped to make running more accessible and enjoyable for people of all abilities, contributing to the sport's popularity and the overall health and wellbeing of countless individuals worldwide.

While Asics is primarily known for its performance running shoes, the brand has also made significant inroads into fashion and popular culture. Many Asics models, particularly classic designs, have gained popularity as lifestyle sneakers, bridging the gap between athletic performance and street style.

This crossover appeal has introduced Asics to a wider audience beyond dedicated runners. Models like the Gel-Lyte series have become streetwear staples, appreciated for their retro aesthetics and comfort. This has allowed Asics to influence fashion trends and maintain relevance even among non-runners.

Collaborations with fashion designers and artists have further cemented Asics' place in the fashion world. These limited-edition releases often reinterpret classic Asics models with unique colourways and materials, creating highly sought-after sneakers that appeal to both runners and sneaker enthusiasts.

The popularity of Asics in fashion circles has had a reciprocal effect on the running community. It has helped to make running shoes more acceptable as everyday wear, potentially encouraging more people to consider taking up running. Additionally, the increased visibility of Asics shoes in popular culture has reinforced the brand's reputation for quality and style.

Asics' influence extends beyond just footwear. The brand's apparel and accessories have also gained popularity, both for athletic use and as casual wear. This expansion into lifestyle products has allowed Asics to have a broader impact on how people dress and express themselves through fashion.

Moreover, Asics' commitment to sustainability has resonated with environmentally conscious consumers. As the brand incorporates more recycled materials and sustainable practices into their production processes, they're influencing not just what people wear, but also how they think about the environmental impact of their clothing and footwear choices.

Through its dual identity as a performance brand and a fashion influencer, Asics has shaped not only how people run, but also how they dress and express themselves. This cultural impact extends the brand's influence far beyond the running track, making Asics a significant player in the broader landscape of sports, fashion, and lifestyle.