ABOUT ASICS
We're committed to shining a light on the value of movement on the mind
through valuable research projects.
By doing so, we hope to inspire more people to move for positive mental health. We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS. ‘Anima Sana In Corpore Sano’ or a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka recognised that sport had the power to uplift people’s minds in post-war Japan. And so, he dedicated his life, and our company, to helping both individuals and societies improve their wellbeing through sport.
More than 70 years on, we still believe this
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ASICS
Ready to find a running shoe that feels made for you? ASICS brings generations of expertise to UK runners, delivering reliable comfort, support, and that signature spring in your step—no matter where your miles take you. Every shoe in the line-up combines innovative tech with legendary fit, so you can focus less on your feet and more on enjoying the run.
Love a smooth ride? Try the ever-popular ASICS Gel-Cumulus and super-cushioned Gel-Nimbus—trusted for their soft landings and all-round versatility. If you’re after unbeatable stability and support, Gel-Kayano and GT-2000 are classics for overpronators and marathoners alike. Fancy maximum bounce and energy return? Slip into the Novablast or go even bigger with the plush, max-stack Superblast—great for long runs and recovery days.
Chasing PBs or sharper speedwork? The lightweight Magic Speed is built for quick splits and interval sessions. Trail explorers will love the grip and protection of the Gel-Trabuco, designed to tackle British mud, hills, and unpredictable weather.
So, no matter if you’re new to pounding the pavements or you’re chasing another marathon medal, ASICS has a shoe that’ll feel right at home under your feet. Have a browse at Runners Need and see why so many runners in the UK trust ASICS for every kind of run—rain, shine, tarmac, or trail. Give them a try—you might not want to take them off.
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Favourites like the Gel-Nimbus, Gel-Cumulus, and Novablast deliver reliable cushioning and comfort for everyday miles, making them top choices for new and seasoned runners alike.
The Magic Speed and Metaspeed series offer lightweight builds and energy-returning foam, perfect for shaving seconds off your PB or interval training sessions.
Yes, models such as the Gel-Trabuco provide aggressive grip, protective uppers, and weatherproof features ideal for technical trails and British off-road adventures.
Hand wash with mild soap, remove insoles to air-dry, and avoid direct heat or machine washing to preserve shoe structure and materials.
ASICS offers women’s fits in all major models, with tailored construction for female biomechanics and foot shapes.
Yes, Asics offers stability shoes such as the GEL-Kayano series for flat feet, and cushioned shoes like the GEL-Nimbus for high arches or neutral feet.
The Gel-Nimbus is usually more cushioned and slightly heavier, perfect for long runs and runners seeking max comfort, while Gel-Cumulus offers a slightly lighter, more responsive ride for varied training.
PureGEL™ is the evolution of ASICS’ GEL™ tech, now hidden inside the midsole for a softer, lighter feel with 4% more energy return—helping absorb impact and reduce joint stress on long runs.
Many Asics models are available in various width options, including wide and narrow fits, helping runners find an optimal fit.
Gradually increase your mileage in the new shoes over a few runs to allow your feet and the shoes to adjust for comfort and fit.
Yes, models like the GEL-Kayano and GT-2000 are designed with extra support and stability features to help control overpronation and support runners with flat or low arches.
Most runners find ASICS true to size, but some styles may feel snug. Using the brand's size chart and considering foot width or in-store try-ons is ideal, and some people opt to size up by half for thicker socks or long runs.
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