ABOUT NEW BALANCE
New Balance is committed to aiding athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes
to achieve a new PB, run their first 5K or just to live a more healthy and active lifestyle.
New Balance products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. And with the help of elite brand ambassadors, such as 10,000m runner Ross Millington and triathletes Vicky Holland and Alex Yee, the brand works to inspire people all over the world to fall in love with sport.
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New Balance is a top pick for UK runners and anyone who needs active kit that works as hard as they do. From the plush Fresh Foam 1080 to the responsive FuelCell Rebel and everyday 880s, New Balance trainers deliver the right mix of comfort, bounce, and support for every stride, whether you’re new to running or chasing a new PB. The fit is spot on, and the style looks good from the first step to the finish line.
It’s not just about the shoes. Kit yourself out in lightweight tops, breathable New Balance shorts, and must-have jackets, perfect for unpredictable weather and workouts of any kind. For women, the New Balance ladies collection includes flexible, stylish pieces like New Balance leggings that move with you at the gym or on a coffee run. You’ll find clever details and stretchy fabrics that keep you cool, comfy, and ready for anything.
From New Balance shorts to go-anywhere layers, New Balance gear helps you find a fresh pace and feel your best every time you head out.
The Fresh Foam X 1080 and FuelCell SuperComp Elite are top choices, known for plush cushioning and energy return, keeping legs fresher over many miles.
Key technologies include Fresh Foam X for plush cushioning, FuelCell foam for energy return and speed, carbon-fibre plated SuperComp Elite for racing, and FantomFit uppers for breathability and support.
Definitely. Many runners use New Balance shoes for walking and everyday wear due to their comfort, support, and fashionable looks.
Yes, New Balance has robust sustainability initiatives, including its Green Leaf Standard, use of recycled materials, renewable energy in production, and responsible sourcing. Many footwear and apparel items now meet environmentally preferred criteria.
- NB Dry: Wicks away sweat quickly, helping to keep you dry and comfortable during tough runs.
- NB Ice: Integrates cooling, fast-drying technology, making it ideal for hot-weather runs.
- NB Heat: Provides warmth and insulation in colder conditions so you remain comfortable year-round.
Most customers find New Balance running apparel true to size with athletic, streamlined fits that don't restrict movement. Features like mesh venting, flatlock seams, and adjustable waistbands are common for added comfort. Both men’s and women’s collections offer a variety of styles and fits to suit individual preference.
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