With the Rio 2016 Summer Olympics and Paralympics fast approaching, the new Team GB kit has launched. An inspiring collaboration between Stella McCartney and adidas the new kit combines the latest performance tech with quintessential British style.
This is how two years of collaboration, development, and design will symbolise the unity of more than 600 GB Olympian and Paralympian athletes at Rio 2016.
“The goal for Rio 2016 was to rewrite the rules of performance and design for athletes, allowing them to look and feel like champions, on and off the field,” summarises McCartney. “The inspiration behind the design was this idea of contrasting British tradition with a modern attitude. The new Coat of Arms […] and traditional Union Flag hues sit alongside bold textures and modern silhouettes, to create a strong identity and make the athletes feel like a team.
The College of Arms (est. 1484) were specially commissioned to design a brand new Coat of Arms that reflected this central motif of unity for GB’s Olympians and Paralympians. “The motto IUNCTI IN UNO (‘Conjoined in One’) makes reference to the union of the Home Nations within the UK, thereby picking up on the central idea of the shield,” they explain. “But it also alludes to the unity of the representatives of separate sports and, more significantly, of the Olympic and Paralympic teams within Team GB.”
England Rugby Sevens Captain Tom Mitchell echoes these strong sentiments of unity: “There are so many different personalities, all of these completely different sports and schedules. The kit is important because it unites us as a team. When you’re walking around the Village it creates that immediate link.”
Over the past two years, design innovators at adidas and Stella McCartney have been working closely with athletes, including London 2012 medallists Jessica Ennis-Hill, Laura Trott, and Tom Daley, to test and develop kit that performs to an Olympic standard.