Get up to 25% off selected Hoka gear and we’ll donate 1% of the sale to The Wildlife Trusts*.
Browse our hand-picked Black Friday Hoka range and discover great prices on an extensive selection of premium running shoes fit for all your winter adventures. Crafted from premium durable fabrics and materials, and with an emphasis on more considered manufacture, Hoka create elite performance running and trail running shoes, fit for stability, speed, injury-prevention, endurance, and style. "Radical change often comes about in trying to solve a simple problem. Hoka’s original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, they inadvertently reinvented the running shoe." Hoka's new shoe improved the experience of going uphill too. And down again. And up again… It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform. "Our design ethos owes as much to surfing, skiing and cycling as running and the patented elements they incorporated into the original shoe - AKA the HOKA difference — influence every shoe we build." Many products in our selection also meet one or more of our environmental criteria and are available in Runners Need’s Our Planet collection.