Recycle your old running shoes and get £20 voucher off a new pair.

Our Recycle My Run promotion is returning to Runners Need stores nationwide from 15th October until 31st December 2020. This is how it works: recycle your old (probably smelly) running shoes in one of our recycle bins in your local Runners Need store and we’ll give you £20 off a shiny new pair. 

(Please note that this promotion is not valid in conjunction with a Vitality Insurance discount).


Since October 2016, we have offered a recycling service in all Runners Need stores. In that time, working with the European Recycling Company, we have collected nearly 12,000 pairs of old running shoes to be recycled or re-used. The ERC, part of the SOEX Group, assists people all over the UK to recycle their unwanted clothes and footwear reducing the impact of shoe waste, here and around the world. Recycling your old running shoes diverts important resources from landfill and allows them to be reused or recycled where possible, creating employment opportunities and providing footwear to those who could not otherwise afford them.

Step 1.

We’re proud to be working with SOEX to give your old running shoes a new life and keep them out of landfill. When you bring your shoes to store to be recycled, we send them to SOEX who inspect them and sort them into categories based on the condition they’re in. The best-quality shoes are then sent around the world to be reused, while others are repackaged and sent to secondhand markets in 90 different countries.

Step 2.

The shoes that aren’t sent for re-use are broken down into raw materials: a process which begins by shredding them into tiny pieces. A variety of techniques are then used to separate out the different categories of raw materials.

Step 3.

The running shoes have now been separated into five categories of raw materials - rubber, leather, fluff, metal and foam – and can be recycled for a variety of new purposes.

For more information about the Soex visit:

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Terms and Conditions – donations in store: one voucher per person, not to be used in conjunction with any other offer or promotion including Vitality member discount, vouchers are redeemable against any full price pair of trainers at Runners Need; not redeemable on sale items; no alternative is given and the voucher cannot be exchanged for cash; it is the responsibility of the customer to let store staff know that they have made a donation in store; vouchers cannot be given retrospectively; vouchers are £20 in the UK and 25 euros in ROI; vouchers will be given out on the 15th October – 19th November 2020; after the 19th November 2020, customers can still recycle their trainers through our stores but will not be rewarded with a voucher; vouchers are valid in store and on-line until 30th November 2020*.

*In light of the new lockdown restrictions in England coming in to effect from 5th November 2020 the Recycle My Run Campaign will be extended.  Customers will be able to use existing vouchers dated 15th October to 30th November until 31st December 2020.  Vouchers will also be handed out in store until 31st December 2020 when a qualifying pair of running shoes are recycled.

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