Ready, set, go. Innovative from the very start, ASICS’ first pair of shoes, produced in 1949, featured a unique recessed sole design, which mimicked the action of an octopus’ suction cup.
They were targeted at Japan’s up-and-coming basketball scene and, despite some notable successes of ASICS athletes in the 1950s and 60s, it wasn’t until the 1970s that the company firmly established itself in the athletics world and became one of the leading manufacturers of running-specific shoes. Their GEL™ technology, seen on popular shoes including the GEL-Kayano and GEL-Nimbus, reduces impact, increases shock absorption and maximises comfort. They also have Guidance and DUOMAX technologies to enhance stability and support and FLYTEFOAM technology to make your shoes lightweight and responsive but durable enough to go the extra mile. Today, ASICS is one of the world’s best-known makers of performance shoes and apparel and the true runner’s choice, whether at professional sporting events, the Olympics or on a casual run in the park. All kinds of runners love ASICS running shoes, from beginners to pros. They're masters of road running shoes, each lightweight and cushioned for optimum performance and comfort. Many products in our ASICS range also meet one or more of our environmental criteria and are available in Runners Need’s Our Planet collection.