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Cushioning that goes on for miles – DNA Loft

DNA LOFT is synonymous with plushness. And cushioning this soft was hard to perfect.


We started with Brooks DNA, our proprietary polymer, to ensure the midsole adapts to every runner’s unique stride, weight, and speed. Then we added rubber for longevity, ensuring the softness lasts from mile 1 to 1,000 without the worry for bottoming out. Then we incorporated air to keep each step ultralight and responsive.


You’ll find DNA LOFT in our Glycerin 17, where our newly engineered 3D Fit Print mesh upper and internal stretch bootie provide softness wrapped in comfort, inside plushness, laced around two lucky feet.


Found in; Glycerin, Transcend, Adrenaline GTS, Ghost.


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