Hoka brand page. A pair of runners in Hoka clothing and shoes

ABOUT HOKA

FLY HUMAN FLY.

We were born in the mountains – where the laws of gravity get challenged by the most incredible trails and you can truly experience what it feels like to fly. Since our inception, we have had one mission: to help everyone who moves experience the same feeling.

Because we believe, we are all born to fly.


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HOKA

Want running shoes that feel like a shortcut to cloud nine? Hoka is the choice for UK runners who crave max comfort, serious bounce, and support that goes the distance. Their line-up has something for every pace and every path, from the plush Hoka Bondi (go-to for long, easy miles) to the light and nimble Clifton—perfect for daily training or recovery days. Planning speedwork? Check out the energetic Mach series with its springy foam for quick sessions. Hitting the trails? The Speedgoat and Challenger are made for muddy, rocky British adventures, blending grip, durability, and waterproof options for all-weather trail runs.

All Hoka shoes feature clever Meta-Rocker tech for smooth toe-offs, thick but featherweight cushioning, and a fit that cradles your foot on every stride. Whether you’re new to running or chasing another PB, find your perfect Hoka at Runners Need—and turn every run into something a little softer, faster, and more fun.

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Notable technologies include MetaRocker™ for smooth toe-offs, Active Foot Frame™ for a cradled fit, J-Frame™ for stability, and proprietary foams like ProFly™ and PEBA for lightweight cushioning and energy return.

Yes, several lightweight models with responsive foams and carbon plates, such as the Rocket X and Mach X, are designed for speed workouts and racing, including marathons and ultras.

Hoka shoes generally run true to size, but some find a half-size up more comfortable, especially for wider feet or longer runs. Sizing may vary slightly among different models.

Remove insoles, use mild soap and water for cleaning, and air dry. Avoid washing machines, dryers, or harsh chemicals.

The Clifton and Bondi series are excellent for new runners due to their plush cushioning and versatile fit, providing comfort and support for various distances and abilities.

The Speedgoat series is highly recommended for technical trails, providing aggressive traction and stability. For ultras or rugged terrain, the Mafate Speed or Tecton X series offer additional protection and durability.

The Bondi is known for its maximal cushioning and plush comfort, ideal for long runs and all-day wear. The Clifton offers a lighter, versatile feel with balanced cushioning for daily training. The Mach is lighter still and designed for speed, with a more responsive and firmer ride suited to intervals or tempo runs.

The Speedgoat is Hoka’s flagship trail running shoe, engineered for technical terrain, moderate to long distances, and a wide variety of off-road conditions. It excels on rocky, muddy, or uneven trails, and is a favourite for both trail races and mountain adventures.

The lifespan is generally 400–500 miles, depending on running style and surfaces. Max-cushion models (Bondi, Clifton) often make it to the upper mileage for most users.

Hoka utilizes proprietary EVA blends (such as CMEVA), supercritical EVA, PEBA foam in top racing models, and features like MetaRocker™ for smoother transitions.

While most Hoka shoes are specialized for either road or trail, some "hybrid" models with thicker outsoles (like the Challenger ATR) can handle both mild trails and tarmac.


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