The second edition of the Asics GEL-HYPER33 continues to innovate with technology that helps you run more naturally. The GEL-HYPER33 2 introduces the new FluidAxis, adding uniquely positioned deep flex grooves in the outsole to allow for a more natural motion of the subtalar joint. This edition also contains an extended Propulsion Trusstic. Mimicking the plantar fascia in the arch of your foot, it assists your foot in propelling you forward. The Full Length Guidance Line along the outsole promotes a more efficient gait from foot down to toe off. The heel contains Rearfoot GEL for great cushioning, while the Dual Density Midsole, made of an EVA top layer and a Solyte layer, create a great balance of cushioning, stability and responsiveness.
- Shoe Category
- Natural Barefoot Running
- Ideal Use
- Barefoot Running
- Approx. 290 grams
ASICS is an acronym of the Latin phrase ‘Anima Sana In Corpore Sano, meaning ‘A Sound Mind In A Sound body’. And staying true to this philosophy, every ASICS product is made to enable professional and everyday athletes alike to push the boundaries of their physical capabilities.
Innovative from the very start, ASICS’ first pair of shoes, produced in 1949, featured a unique recessed sole design, which mimicked the action of an octopus’ suction cup. They were targeted at Japan’s up-and-coming basketball scene and, despite some notable successes of ASICS athletes in the 1950s and 60s, it wasn’t until the 1970s that the company established itself in the athletics world as a go-to manufacturer of running shoes.
Not content to rest on its laurels, ASICS opened the Research Institute of Sports Science in Kobe, Japan, and has since helped to advance technology in sports shoes and apparel industry wide through studying and analysing the movements of the human body and testing all kinds of weird and wonderful materials.
Today, ASICS is one of the world’s best known makers of performance shoes and apparel and the true runner’s choice, whether at professional sporting events, the Olympics or on a casual run in the park.
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