ABOUT NEW BALANCE
New Balance is committed to aiding athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes
to achieve a new PB, run their first 5K or just to live a more healthy and active lifestyle.
New Balance products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. And with the help of elite brand ambassadors, such as 10,000m runner Ross Millington and triathletes Vicky Holland and Alex Yee, the brand works to inspire people all over the world to fall in love with sport.
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NEW BALANCE
If you want shoes and kit that keep up with your lifestyle, New Balance is a firm favourite for UK runners and anyone who loves busy days on the move. Their running trainers—from the ultra-cushioned Fresh Foam 1080 and speedy FuelCell Rebel to the go-anywhere 880—mix perfect comfort, bounce, and support for every style of runner, newbie or seasoned pro.
Whether you’re jogging along river paths or clocking up city miles, New Balance trainers fit just right and look sharp straight out the box.
The clothing? Just as good. Lightweight tops, breathable shorts, and versatile jackets keep you cool, comfy, and ready for whatever the weather throws at you. Expect stretchy fabrics and smart details—so you can go from training session to coffee run without missing a beat.
With options for men and women in a range of fits and styles, New Balance helps you find your own fresh pace—one run, gym session, or stroll at a time.
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The Fresh Foam X 1080 and FuelCell SuperComp Elite are top choices, known for plush cushioning and energy return, keeping legs fresher over many miles.
Key technologies include Fresh Foam X for plush cushioning, FuelCell foam for energy return and speed, carbon-fibre plated SuperComp Elite for racing, and FantomFit uppers for breathability and support.
Definitely. Many runners use New Balance shoes for walking and everyday wear due to their comfort, support, and fashionable looks.
Yes, New Balance has robust sustainability initiatives, including its Green Leaf Standard, use of recycled materials, renewable energy in production, and responsible sourcing. Many footwear and apparel items now meet environmentally preferred criteria.
- NB Dry: Wicks away sweat quickly, helping to keep you dry and comfortable during tough runs.
- NB Ice: Integrates cooling, fast-drying technology, making it ideal for hot-weather runs.
- NB Heat: Provides warmth and insulation in colder conditions so you remain comfortable year-round.
Most customers find New Balance running apparel true to size with athletic, streamlined fits that don't restrict movement. Features like mesh venting, flatlock seams, and adjustable waistbands are common for added comfort. Both men’s and women’s collections offer a variety of styles and fits to suit individual preference.
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