Browse our Hoka sale range and discover great prices on premium innovative running shoes and gear. Hoke are frontrunners on the track, and have spent years developing state-of-the-art footwear optimised for your body so you can go the distance, and fast. Fly, human, fly. That’s Hoka’s motto. Whether you need shoes for the track or trail, for injury prevention or speed, for lightweight durability or flexion on uneven terrain, our handpicked selection has you covered. Many products in our Hoka selection also meet one or more of our environmental criteria and are available in Runners Need’s Our Planet collection. Radical change often comes about in trying to solve a simple problem. Hoka’s original goal was to improve endurance race times by designing a shoe to go downhill faster. In doing so, they inadvertently reinvented the running shoe. Hoka's new shoe improved the experience of going uphill too. And down again. And up again… It turns out that redesigning a shoe that helps an athlete tackle 100 miles in challenging conditions can help all runners perform. Hoka’s design ethos owes as much to surfing, skiing, and cycling as running and the patented elements they incorporated into the original shoe - AKA the HOKA difference — influence every shoe we build. Break records, not the bank.