Vitality offer exclusive discount for Vitality members


The best runs start with the right shoes and we’ve partnered with Vitality to offer members up to 50% discount on a pair of running shoes, based on your Vitality plan. Members also have access to a 15% off discount code which can be redeemed across the range*.



Using the button below register or login to your Runners Need account

In the pop-up box add your Vitality membership number and date of birth

Your discount will automatically apply to a single pair of running shoes in your basket

To use your 15% off promo code in the same transaction you should enter your code in the promotional box at the basket

Enter the checkout to complete your purchase


Visit any of our stores with your Runners Need account email, ID, date of birth and your Vitality membership number and one of our staff members will be happy to assist


Hit the ground running with Runners Need's collection of the best running shoes. There's something for everyone and every surface, including neutral and stability shoes, road, trail and racing shoes, this hand-picked range will help you turn a corner in your training. With a mix of brands including big names like Nike, Adidas and New Balance, alongside innovative running specialists like Brooks, On and Hoka, all runners' needs are covered.

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Runners Need is more than a shop. Our community is an essential part of our identity and we do everything we can to connect with and support our customers. To achieve this, we strive to provide the best expert advice, including hints and tips, training plans, buying guides and inspiration.

With so many to choose from buying running

shoes can be a daunting task but, we're here to make it easy. 

We provide free gait analysis

in all our stores to ensure you get the shoe you need.


I have a joint or family membership, how do I apply this?

My Vitality discount is already showing as applied/used in my basket?

I have registered for Vitality discount, but the discount is not being applied?

I have Vitality Amex which entitles me to a £50 cash back, how does this work with returns?

How do I return my order via post and not lose my discount?

How do I return my order in-store, and not lose my discount?

How long does the discount take to reset once a refund has been processed?

Can I exchange my purchase on Vitality discount?

My order has been cancelled, what happens to my discount?

I still have a question?


  1. *The 15% off promotional code applies to full price products only and excludes electronics. The promotional code must be used at the basket stage to activate the discount.
  2. To be eligible for up to 50% off a pair of running shoes at Runners Need, you must be covered on a VitalityHealth or VitalityLife plan; a VitalityInvest Retirement Plan in drawdown with Vitality Plus; or be a beneficiary under a trust scheme administered by VitalityHealth.
  3. This offer is limited to one pair of discounted running shoes per member, per plan year.
  4. This benefit can only be utilised by members of your plan. Any re-sale or distribution of sports shoes to persons not on your plan is a breach of Vitality terms. Vitality reserve the right to take action consistent with our legal rights against you in the event of any suspected dishonest or fraudulent behaviour.
  5. The discount is available on one pair of full-price or sale price running shoes in store or online from Runners Need.
  6. To redeem the discount in-store, you’ll need your Vitality membership number, plus an additional form of ID (such as a credit or debit card) in the same name.
  7. To purchase running shoes online, each eligible member on the plan will need to register with Runners Need and enter their Vitality membership number at the checkout in order to receive the discount. Only one Vitality discount can be applied per transactions. Each eligible member will need to apply their discount in separate transactions.
  8. Any unused discount in a plan year will not carry over to the next plan year.
  9. If you purchase more than one pair of running shoes for yourself in a single transaction, the discount will automatically be applied to the more expensive pair.
  10. The Vitality discount does not apply to any other items purchased at Runners Need.
  11. The Vitality discount cannot be used in conjunction with the Price Match Promise offer.

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