We read a lot about how activewear looks, feels and performs, but rarely cover what it’s made of and why. This feature with Jessie - our Runners Need clothing and accessories buyer, will explore the impact of the right fabric on your running, why fabric technology is important to us, how Brands develop fabric and what the future may look like.
Jessie: I think that runners like distraction-free clothing so I predict that apparel will become even lighter-weight, always seamless and even more conformable. Maybe clothing will eventually be infused with sensors which can tell you information about your performance i.e. injury prediction, cadence, heart rate etc. Who knows?