Royal Parks Half Marathon 2018
On Sunday 14th October 2018, 16,000 runners congregated once again in Hyde Park for the eagerly anticipated Royal Parks Half Marathon. Runners Need has been the official retail partner of the Half Marathon since 2011 and we couldn’t wait to cheer on all the runners for the eighth year, including three of our very own Runners Need staff!
Having set up our 2 Runners Need pop-up stores the night before, we arrived at Hyde Park to some pretty rubbish weather. It rained all morning but by the time the runners had taken their place at the starting line, the sun was out, and everyone was in great spirits.
Inside our retail tents we brought specialist brands along with us such as, ON, Aftershokz, Stance and Addaday, as well as running hourly competition giveaways. Racegoers could enter to win a pair of Aftershokz headphones, running shoes from ON, some Stance socks or all-important running nutrition.
And, as ever, our giant running shoe mascot was back, with footwear buyer Lisandra stepping into the costume for the day!
Recycle My Run:
Our proudest moment, as ever, was the roaring success of Recycle My Run. Our giant shoe box proved a real attention-grabber, with a £20 voucher available to anyone who donated their tired old running shoes. By the end of the day, we had collected 8 full bags of recycled shoes. We’re looking forward to bringing our shoe box to more events and collecting plenty more faithful running shoes!